{"id":57616,"date":"2024-04-11T06:25:28","date_gmt":"2024-04-11T04:25:28","guid":{"rendered":"https:\/\/www.laurentbourrelly.com\/blog\/?post_type=product&#038;p=57616"},"modified":"2025-02-25T12:23:59","modified_gmt":"2025-02-25T11:23:59","slug":"search-engine-hacking-masterclass","status":"publish","type":"product","link":"https:\/\/www.laurentbourrelly.com\/blog\/boutique\/search-engine-hacking-masterclass","title":{"rendered":"Search Engine Hacking Masterclass"},"content":{"rendered":"\r\n<h2>Search Engine Hacking Masterclass<\/h2>\r\n<div>\u00a0<\/div>\r\n<div>Ne plus jamais \u00eatre l\u00e2ch\u00e9 devant les \u00e9volutions d&rsquo;un algorithme, celui de Google en particulier.<\/div>\r\n<div>\u00a0<\/div>\r\n<div>S&rsquo;adapter ou abandonner est la r\u00e8gle\u00a0fondamentale pour durer dans notre m\u00e9tier.<\/div>\r\n<div>\u00a0<\/div>\r\n<div>Ma\u00eetriser la comp\u00e9tence ultime, qui consiste \u00e0 savoir produire le meilleur contenu, doit se prendre au s\u00e9rieux.<\/div>\r\n<div>Hormis en version consultant, c&rsquo;est compliqu\u00e9 de transmettre des notions aussi avanc\u00e9es que <strong>respirer l&rsquo;odeur du mot clef<\/strong>, <strong>chercher comment fonctionne un algorithme<\/strong>, etc.<\/div>\r\n<div>\u00a0<\/div>\r\n<div>Pour cette formation, je te propose l&rsquo;exclusivit\u00e9 de participer \u00e0 un format absolument in\u00e9dit.<\/div>\r\n<div>En restant \u00e0 un prix symbolique, j&rsquo;ai divis\u00e9 la formation en deux parties:<\/div>\r\n<div>\u00a0<\/div>\r\n<div>1\/ Vid\u00e9os enregistr\u00e9es qui d\u00e9roule certains principes importants pour d\u00e9marrer la reflexion et passer \u00e0 l&rsquo;action (programme complet ci-dessous)<\/div>\r\n<div>\u00a0<\/div>\r\n<div>2\/ Webinar r\u00e9serv\u00e9 au \u00e9l\u00e8ves de cette formation pour discuter ensemble d&rsquo;\u00e9tudes de cas, fouiner en mode Search Engine Hacker, pousser plus loin des \u00e9l\u00e9ments introduits dans les vid\u00e9os, \u00e9laborer d&rsquo;autres notions avanc\u00e9es et bien s\u00fbr r\u00e9pondre \u00e0 toutes tes questions (programme ci-dessous).<\/div>\r\n<div>\u00a0<\/div>\r\n<div>\r\n<div><strong>ATTENTION: l&rsquo;acc\u00e8s aux webinars live est r\u00e9serv\u00e9 aux 300 premiers inscrits (limite de mon forfait Zoom).\u00a0<\/strong><\/div>\r\n<div>\u00a0<\/div>\r\n<\/div>\r\n<div><hr \/><\/div>\r\n<p><strong>Search Engine Hacker Masterclass &#8211; Programme<\/strong><\/p>\r\n\r\n\r\n\r\n<div>1\/ Les indispensables &#8211; 16m37s<\/div>\r\n<div>Qu&rsquo;est ce qu&rsquo;on entend par qualit\u00e9, surtout lorsqu&rsquo;il s&rsquo;agit d&rsquo;un algorithme qui ne comprend pas ce qu&rsquo;il lit ?<\/div>\r\n<div>\u00a0<\/div>\r\n<div>2\/ La bonne strat\u00e9gie de contenu &#8211; 50m33s<\/div>\r\n<div>Les enjeux actuels n\u00e9cessitent d&rsquo;aller plus loin que le SEO traditionnel.<\/div>\r\n<div>\u00a0<\/div>\r\n<div>3\/ Une strate SEO parfaite &#8211; 49mn03s<\/div>\r\n<div>En plus de la formation compl\u00e9mentaire \u00e0 celle-ci (SEO On Page), \u00e9tudions comment aborder le SEO avanc\u00e9 en 2024<\/div>\r\n<div>\u00a0<\/div>\r\n<div>4\/ Techniques de r\u00e9daction &#8211; 1h12mn12s<\/div>\r\n<div>Comment r\u00e9diger la page parfaite<\/div>\r\n<div>\u00a0<\/div>\r\n<div>5\/ Mes scripts &#8211; 39mn09s<\/div>\r\n<div>Comment je manie copywriting et storytelling avec des scripts ultra puissants et simples \u00e0 appliquer.<\/div>\r\n<div>\u00a0<\/div>\r\n<div>6\/ Conclusion &#8211; 4mn46s<\/div>\r\n<div>\u00a0<\/div>\r\n<div>7\/ Bonus &#8211; Le Topical Page Rank est-il un autre mythe du SEO ? &#8211; 1h07mn48s<\/div>\r\n<div>\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n<p><strong>Webinars<\/strong><\/p>\r\n\r\n\r\n\r\n<p><strong>Programme webinar 1 &#8211; 14.05.2024<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Comment devenir un Search Engine Hacker<\/li>\r\n\r\n\r\n\r\n<li>Mon workflow pour comprendre un algorithme<\/li>\r\n\r\n\r\n\r\n<li>Reverse engineer l&rsquo;algorithme Google<\/li>\r\n\r\n\r\n\r\n<li>Etudes de cas pour respirer l\u2019odeur du mot clef<\/li>\r\n\r\n\r\n\r\n<li>Le futur du Search<\/li>\r\n\r\n\r\n\r\n<li>Questions et r\u00e9ponses<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong>Programme webinar 2 &#8211; 04.06.2024<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Analyse de la fuite des documents internes Google aka Google Leak<\/li>\r\n<\/ul>\r\n<\/div>\r\n<!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"<p>Produire un contenu de qualit\u00e9 et performant est LA comp\u00e9tence ultime du SEO.\u00a0<\/p>\n<p>Pas \u00e0 pas, en 7 vid\u00e9os, je te montre comment devenir un Search Engine Hacker : comprendre et produire le meilleur contenu du monde (pour les algorithmes).\u00a0<\/p>\n<p>Nous nous retrouvons ensuite pour des webinars live pour approfondir des sujets et o\u00f9 tu pourras me poser toutes tes questions.<\/p>\n<p>La discussion continue 24h\/24 sur le Discord Search Engine Hacker<\/p>\n","protected":false},"featured_media":57679,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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