{"id":56973,"date":"2024-02-23T14:28:56","date_gmt":"2024-02-23T13:28:56","guid":{"rendered":"https:\/\/www.laurentbourrelly.com\/blog\/?post_type=product&p=56973"},"modified":"2024-07-24T21:54:04","modified_gmt":"2024-07-24T19:54:04","slug":"la-nouvelle-recherche-de-mots-cles-pour-2024","status":"publish","type":"product","link":"https:\/\/www.laurentbourrelly.com\/blog\/boutique\/la-nouvelle-recherche-de-mots-cles-pour-2024","title":{"rendered":"Nouvelle Recherche de Mots Cl\u00e9s 2024"},"content":{"rendered":"

En SEO, tout est cens\u00e9 partir du mot clef.<\/strong><\/p>\n

Cependant, il suffit parfois de se tromper d’un seul terme pour tomber \u00e0 c\u00f4t\u00e9 de tes objectifs.<\/p>\n

Aujourd’hui, la recherche de mots cl\u00e9s traditionnelle a montr\u00e9 ses limites.<\/p>\n

Dans ce cours, je propose une autre dimension \u00e0 la mani\u00e8re traditionnelle de trouver des mots cl\u00e9s.<\/p>\n

Au-del\u00e0 du mot clef, tu peux ouvrir un univers d\u2019opportunit\u00e9s en changeant tout simplement de perspective.<\/p>\n

\u00c0 la place de se contenter d’utiliser les outils Google (GSC, GA ou encore Ads) qui te donnent tout juste le quart des mots-cl\u00e9s de ta th\u00e9matique, tu dois explorer le sujet de fond en comble, conna\u00eetre chaque terme, chaque expression utilis\u00e9e par les personas cibles de ton activit\u00e9.<\/p>\n

D’ailleurs, as-tu \u00e9tabli le profil de tes acheteurs\/clients\/\u00e9l\u00e8ves ?<\/p>\n

Dans ce cours, j’aborde \u00e9galement ce sujet des buyers personas et je te montre comment les r\u00e9aliser.<\/p>\n

\u00c0 la fin de cours, ton spirit SEO\u00a0aura radicalement chang\u00e9 et tu seras arm\u00e9 pour affronter les nouveaux enjeux du Search au sens global.<\/p>\n

Une fois ce cours termin\u00e9, je te propose de visionner celui sur l’Optimisation SEO\u00a0On page<\/a>, \u00e9galement gratuit.<\/p>\n

Apr\u00e8s \u00e7a, tu sera invincible et capable de faire ranker n’importe quel mot-cl\u00e9.<\/p>\n

Programme de la formation Nouvelle Recherche de Mots-cl\u00e9s :\u00a0<\/strong><\/p>\n

    \n
  1. Mot-cl\u00e9 vs Sujet – 22mn06s<\/li>\n
  2. Recherche de Mots Cl\u00e9s vs Analyse d’Audience – 10mn39s<\/li>\n
  3. Volume de Recherche vs Pertinence et Intention – 13mn47s<\/li>\n
  4. Recherche de mots-cl\u00e9s assist\u00e9e par IA – 12mn04s<\/li>\n
  5. Mes outils pr\u00e9f\u00e9r\u00e9s, \u00e9tude de faisabilit\u00e9, etc. – 12mn59s<\/li>\n<\/ol>\n

     <\/p>\n

    Attention, la formation \u00e9tant gratuite, Woocommerce ne confirme pas la commande ou tu auras un message \u00ab\u00a0panier vide\u00a0\u00bb. La commande aura bien \u00e9t\u00e9 pass\u00e9e et la formation sera d\u00e9j\u00e0 dans ta bo\u00eete de r\u00e9ception, tu n’as pas besoin de passer la commande plusieurs fois. <\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    Dans cette formation en 5 vid\u00e9os, je propose une autre dimension \u00e0 la mani\u00e8re traditionnelle de trouver des mots cl\u00e9s.<\/p>\n","protected":false},"featured_media":57680,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[565],"product_tag":[],"class_list":{"0":"post-56973","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-seo","7":"desktop-align-left","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"sale","14":"downloadable","15":"virtual","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/product\/56973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media\/57680"}],"wp:attachment":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media?parent=56973"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/product_brand?post=56973"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/product_cat?post=56973"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/product_tag?post=56973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}