{"id":56622,"date":"2024-01-23T07:41:16","date_gmt":"2024-01-23T06:41:16","guid":{"rendered":"https:\/\/www.laurentbourrelly.com\/blog\/?post_type=product&p=56622"},"modified":"2025-07-12T16:20:47","modified_gmt":"2025-07-12T14:20:47","slug":"netlinking-sous-steroides","status":"publish","type":"product","link":"https:\/\/www.laurentbourrelly.com\/blog\/boutique\/netlinking-sous-steroides","title":{"rendered":"Netlinking Sous St\u00e9ro\u00efdes"},"content":{"rendered":"\r\n

Programme de la formation Netlinking :<\/strong><\/p>\r\n\r\n\r\n\r\n

    \r\n
  1. Intro – 07mn38s<\/li>\r\n
  2. \u00c0 quoi ressemble un profil de liens naturel? – 36mn51s<\/li>\r\n
  3. Mindmapping du r\u00e9seau priv\u00e9 – 28mn14s<\/li>\r\n
  4. \r\n\r\nAvantages et inconv\u00e9nients des sites propri\u00e9taires – 56mn28s<\/li>\r\n
  5. Avantages et inconv\u00e9nients des spots locataires – 26mn33s<\/li>\r\n
  6. Le g\u00e9nie du Persona Linking – 10mn28s<\/li>\r\n
  7. Le Pouvoir du Relinking – 22mn01s<\/li>\r\n
  8. Replay Webinar – 3h15mn<\/li>\r\n<\/ol>\r\n

    Le lien est le sang du Web.<\/strong><\/p>\r\n\r\n\r\n\r\n

    Parmi l\u2019arsenal du SEO il n\u2019y a rien d\u2019aussi puissant que le lien. Peu importe que la propagande Google veuille faire croire que le sacro saint contenu soit la clef. Le fait est que le lien reste le levier qui fait passer une URL de la position X \u00e0 la position 1.<\/p>\r\n\r\n\r\n\r\n

    Lien interne du Cocon S\u00e9mantique et backlink r\u00e9pondent aux m\u00eames exigences algorithmiques. Jusqu\u2019\u00e0 pr\u00e9sent le SEO se complaisait dans une situation o\u00f9 le lien n\u2019avait pas besoin d\u2019\u00eatre bien qualifi\u00e9. La strat\u00e9gie populaire consiste \u00e0 produire un Google Text insipide et acheter du backlink.<\/p>\r\n\r\n\r\n\r\n

    Le contenu doit puer moins qu\u2019avant, mais on est loin de l\u2019ambition d\u2019\u00eatre remarquable.<\/p>\r\n\r\n\r\n\r\n

    Les liens doivent \u00e9galement monter en puissance. Notamment vis \u00e0 vis du Topical PageRank, il faut avoir la bonne odeur de backlink. Exactement comme la proximit\u00e9 et le glissement s\u00e9mantique utilis\u00e9s pour le Cocon S\u00e9mantique, il faut d\u00e9sormais que tout soit bien ordonn\u00e9 dans le profil de liens.<\/p>\r\n\r\n\r\n\r\n

    La subtilit\u00e9 du Topical Pagerank exige de comprendre comment une odeur est pass\u00e9e de lien en lien. C\u2019est \u00e0 dire qu\u2019on peut penser qu\u2019un backlink sera bon car il provient d\u2019une URL de th\u00e9matique similaire ou compl\u00e9mentaire. Sauf que cette page Web re\u00e7oit des backlinks d\u2019odeur radicalement diff\u00e9rente du contenu. Cette odeur va se propager sur ton URL et Google va qualifier le contenu en fonction de l\u2019odeur du backlink.<\/p>\r\n\r\n\r\n\r\n

    La r\u00e9alit\u00e9 du Machine Learning en action (Rankbrain & Co.) exige que tous les r\u00e9sultats de recherche Google r\u00e9pondent \u00e0 l\u2019odeur correspondante au mot clef. Si une URL ne poss\u00e8de pas la bonne odeur de backlinks, elle va d\u00e9gager obligatoirement. Tous les r\u00e9sultats de recherche Google sont en sursis d\u2019\u00eatre ordonn\u00e9s parfaitement en fonction de l\u2019odeur des backlinks.<\/p>\r\n\r\n\r\n\r\n

    Dans cette formation, je t\u2019apprends \u00e0 construire un profil de liens qui ne pue pas le SEO. Tu sauras comment redresser l\u2019odeur du profil de liens au niveau macro.<\/p>\r\n\r\n\r\n\r\n

    Il faut absolument contr\u00f4ler un gros pourcentage des backlinks. C\u2019est le r\u00f4le du r\u00e9seau priv\u00e9, qui diff\u00e8re du PBN sur de nombreux points.<\/p>\r\n\r\n\r\n\r\n

    Par ailleurs, le relinking est obligatoire. Personne ne le fait et pourtant c\u2019est la base du m\u00e9tier de netlinker.<\/p>\r\n\r\n\r\n\r\n

    Si tu sais faire un Cocon S\u00e9mantique et tu t\u2019appliques \u00e0 construire un profil de liens dans les r\u00e8gles de l\u2019art, plus rien ne t\u2019arr\u00eate. Quand je dis qu\u2019il n\u2019y a plus de truc derri\u00e8re le truc, la prise en compte des principes du Cocon S\u00e9mantique sur la partie Off Site te donne litt\u00e9ralement des super pouvoirs en SEO.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

    Profil de liens, backlinks, r\u00e9seau priv\u00e9, relinking… Je te montre, pas \u00e0 pas en 7 vid\u00e9os + webinaires, comment construire parfaitement ton netlinking.<\/p>\n","protected":false},"featured_media":56623,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[565],"product_tag":[],"class_list":{"0":"post-56622","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-seo","7":"desktop-align-left","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"featured","14":"downloadable","15":"virtual","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/product\/56622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media\/56623"}],"wp:attachment":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media?parent=56622"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/product_brand?post=56622"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/product_cat?post=56622"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/product_tag?post=56622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}