{"id":56001,"date":"2024-01-09T10:11:12","date_gmt":"2024-01-09T09:11:12","guid":{"rendered":"https:\/\/www.laurentbourrelly.com\/blog\/?post_type=product&p=56001"},"modified":"2025-02-25T12:25:41","modified_gmt":"2025-02-25T11:25:41","slug":"formation-seo-2024","status":"publish","type":"product","link":"https:\/\/www.laurentbourrelly.com\/blog\/boutique\/formation-seo-2024","title":{"rendered":"Strat\u00e9gie Avanc\u00e9e de SEO pour 2024"},"content":{"rendered":"

En 2024, il ne s’agit plus seulement de r\u00e9diger du texte pour Google et d’acheter des backlinks.<\/p>\n

Aujourd’hui, pour \u00eatre premier et le rester, tu dois \u00eatre au bon endroit, au bon moment, avec le bon message, dans le bon format, en face de la bonne personne. Et \u00e7a tout le temps pour toujours.<\/p><\/blockquote>\n

Voici le programme de cette formation en 5 vid\u00e9os o\u00f9 je d\u00e9voile l\u2019int\u00e9gralit\u00e9 de ma strat\u00e9gie (livraison imm\u00e9diate apr\u00e8s achat):<\/strong><\/p>\n

1\/ On part du d\u00e9tail au lieu du global \u2013 48 minutes<\/strong><\/div>\n
Toutes les strat\u00e9gies orient\u00e9es\u00a0autour du site Web sur le plan global n\u2019ont rient compris au SEO.<\/div>\n
Google interpr\u00e8te le Web URL par URL. Un site n\u2019est qu\u2019une pelote d\u2019URLs donc on doit orienter la strat\u00e9gie URL par URL ou sujet par sujet ou mot clef par mot clef.<\/div>\n
La premi\u00e8re \u00e9tape consiste \u00e0 savoir respirer l\u2019odeur du mot clef, qui est AMHA la comp\u00e9tence la plus haut niveau en SEO.<\/div>\n
Quand tu sais donner aux algorithmes ce qu\u2019ils veulent, il n\u2019y a plus de truc derri\u00e8re le truc.<\/div>\n
<\/div>\n
<\/div>\n

 <\/p>\n

2\/ Elaboration de la strat\u00e9gie contenu \u2013 34 minutes<\/strong><\/div>\n
On attaque le coeur de l\u2019enjeu contenu pour les 10 prochaines ann\u00e9es. Le plan de bataille, sous forme de mindmap, d\u00e9cortique\u00a0en d\u00e9tail ce qu\u2019on va mettre en place pour \u00eatre certain de se donner les. bons moyens en ad\u00e9quation avec les objectifs.<\/div>\n

 <\/p>\n

3\/ D\u00e9ployer Les Actifs Num\u00e9riques \u2013 1 heure 8 minutes<\/strong><\/div>\n
L\u2019enjeu consiste \u00e0 \u00eatre au bon endroit, au bon moment, avec le bon message, dans le bon format, en face de la bonne personne.<\/div>\n
Et \u00e7a tout le temps pour toujours.<\/div>\n
Encore une fois, l\u2019IA nous a augment\u00e9 de mani\u00e8re hallucinante. De la production du contenu \u00e0 sa promotion, en passant par la distribution, tout est devenu facile et limpide.<\/div>\n
Ce qui pouvait para\u00eetre comme un d\u00e9fi impressionnant hier n\u2019est plus qu\u2019une question de le faire correctement aujourd\u2019hui.<\/div>\n
On peut pousser le curseur de l\u2019IA jusqu\u2019o\u00f9 on veut pour \u00e9vacuer 100% des \u00e9tapes p\u00e9nibles du processus.<\/div>\n
On garde l\u2019humain au centre de la strat\u00e9gie, mais on est upgrad\u00e9 x10.<\/div>\n

 <\/p>\n

4\/ Backlinks \u2013 20 minutes<\/strong><\/div>\n
Le Cocon S\u00e9mantique n\u2019est pas qu\u2019une strat\u00e9gie On Site. Un lien est un lien.<\/div>\n
Lien interne et backlink doivent respecter les m\u00eames instructions du point de vue s\u00e9mantique:<\/div>\n
Avoir la bonne odeur du c\u00f4t\u00e9 backlink (Topical Pagerank) devient obligatoire pour tout le monde.<\/div>\n
Si ton mot clef est encore WTF sur le plan TTF de Majestic (algo du Topical Pagerank), tu vas observer en temps r\u00e9el comment Google va tout ajuster\u00a0sur la bonne odeur.<\/div>\n
<\/div>\n

 <\/p>\n

Mes trucs en plus niveau netlinking sont:<\/strong><\/div>\n
    \n
  1. R\u00e9seau Priv\u00e9 version LB n\u2019est pas du PBN<\/li>\n
  2. Persona Linking<\/li>\n
  3. Relinking<\/li>\n<\/ol>\n
    On reste simple et efficace. Bien entendu, c\u2019est du boulot, mais il n\u2019y a rien de compliqu\u00e9 pour faire du netlinking en 2024. Surtout que c\u2019est tr\u00e8s mauvais en face.<\/div>\n
    <\/div>\n
    \n
    Less Is More<\/strong><\/div>\n<\/blockquote>\n

     <\/p>\n

    5\/ Comment Se D\u00e9marquer et Conclusion \u2013 21 minutes<\/strong><\/div>\n
    C\u2019est impossible de ne pas parler branding, mais si on a centr\u00e9 la strat\u00e9gie autour de l\u2019URL, la vision devient macro.<\/div>\n
    Tout va d\u00e9pendre des ambitions car c\u2019est impossible d\u2019\u00eatre 1er et le rester si on ne construit pas une entit\u00e9 assez puissante pour m\u00e9riter le respect des algorithmes.<\/div>\n","protected":false},"excerpt":{"rendered":"

    \u00catre bon en SEO pour 2024 et au-del\u00e0 ne se contente plus de Google Text et achat de backlinks. Je te donne toute ma strat\u00e9gie en 5 vid\u00e9os.<\/p>\n","protected":false},"featured_media":57678,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[565],"product_tag":[],"class_list":{"0":"post-56001","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-seo","7":"desktop-align-left","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"sale","14":"downloadable","15":"virtual","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/product\/56001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media\/57678"}],"wp:attachment":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media?parent=56001"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/product_brand?post=56001"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/product_cat?post=56001"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/product_tag?post=56001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}