{"id":55702,"date":"2024-04-17T15:43:25","date_gmt":"2024-04-17T13:43:25","guid":{"rendered":"https:\/\/www.laurentbourrelly.com\/blog\/?post_type=product&p=55702"},"modified":"2025-01-14T10:52:21","modified_gmt":"2025-01-14T09:52:21","slug":"cocon-semantique","status":"publish","type":"product","link":"https:\/\/www.laurentbourrelly.com\/blog\/boutique\/cocon-semantique","title":{"rendered":"Formation FINALE Cocon S\u00e9mantique"},"content":{"rendered":"

Gr\u00e2ce \u00e0 cette formation en 13 vid\u00e9os, vous serez en mesure de cr\u00e9er le cocon s\u00e9mantique parfait. Vous saurez parfaitement comment fonctionne Google et ce qu\u2019il faut faire pour lui donner ce qu\u2019il veut.<\/strong><\/span><\/p>\n

Programme de la formation :\u00a0<\/strong><\/span><\/p>\n

1\/ Intro \u2013 00h21mn<\/span><\/p>\n

2\/ Analyse d\u2019audience et \u00e9tat des lieux branding \u2013 00h53mn<\/span><\/p>\n

3\/ Intention de recherche et odeur du mot-clef \u2013 1h02mn<\/span><\/p>\n

4\/ La recherche de mots cl\u00e9s et priorisation \u2013 1h19mn<\/span><\/p>\n

5\/ Syst\u00e8mes (optimaux et d\u00e9sastreux) d\u2019architecture Web \u2013 00h31mn<\/span><\/p>\n

6\/ Mindmapping phase 1 : carte mentale du buyer persona \u2013 1h17mn<\/span><\/p>\n

7\/ Mindmapping phase 2 : plaquer l\u2019offre sur la demande \/ implantation des mots cl\u00e9s \u2013 1h16mn<\/span><\/p>\n

8\/ La technique de maillage interne version avanc\u00e9e \u2013 1h29mn<\/span><\/p>\n

9\/ Optimiser une page Web en soufflerie pour le SEO \u2013 1h32mn<\/span><\/p>\n

10\/ La Mise en production du Cocon S\u00e9mantique \u2013 00h46mn<\/span><\/p>\n

11\/ Se positionner 1er rester 1er sur des mots cl\u00e9s Google concurrentiels \u2013 00h44mn<\/span><\/p>\n

12\/ Les algorithmes utilis\u00e9s par Google qui ont con\u00e7u la strat\u00e9gie du Cocon S\u00e9mantique \u2013 1h26mn<\/span><\/p>\n

13\/ Pour aller plus loin : SEO Multim\u00e9dia, Content Marketing, Branding, etc. \u2013 1h15mn<\/span><\/p>\n

14\/ Webinar Live pour r\u00e9pondre aux questions et pr\u00e9senter les outils. Ce cours reviendra r\u00e9guli\u00e8rement pour mettre \u00e0 jour la formation. Dur\u00e9e 2 heures minimum.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

 <\/p>\n

Donnez-vous les moyens d’\u00eatre premier sur Google. <\/strong>Le Cocon S\u00e9mantique est LA strat\u00e9gie, qui permet d\u2019\u00e9valuer la faisabilit\u00e9 de mani\u00e8re chirurgicale et de mettre parfaitement en ad\u00e9quation les moyens avec les objectifs.<\/p>\n","protected":false},"featured_media":55747,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[567,565],"product_tag":[],"class_list":{"0":"post-55702","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-cocon-semantique","7":"product_cat-seo","8":"desktop-align-left","9":"tablet-align-left","10":"mobile-align-left","12":"first","13":"instock","14":"downloadable","15":"virtual","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/product\/55702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media\/55747"}],"wp:attachment":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media?parent=55702"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/product_brand?post=55702"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/product_cat?post=55702"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/product_tag?post=55702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}