{"id":55700,"date":"2024-09-17T13:44:05","date_gmt":"2024-09-17T11:44:05","guid":{"rendered":"https:\/\/www.laurentbourrelly.com\/blog\/?post_type=product&#038;p=55700"},"modified":"2025-02-26T08:07:10","modified_gmt":"2025-02-26T07:07:10","slug":"apprendre-a-creer-sa-marque","status":"publish","type":"product","link":"https:\/\/www.laurentbourrelly.com\/blog\/boutique\/apprendre-a-creer-sa-marque","title":{"rendered":"Apprendre \u00e0 cr\u00e9er sa marque : la formation OBLIGATOIRE pour r\u00e9ussir un projet web"},"content":{"rendered":"<h2><strong>Comment dominer ta th\u00e9matique en moins de 12 mois<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Depuis 30 ans, je travaille sur une seule chose : r\u00e9concilier l\u2019offre et la demande.<\/strong><\/p>\n<p>Il n\u2019y a que 2 fa\u00e7ons de vendre : outbound et inbound.<\/p>\n<p>Le d\u00e9marchage en porte-\u00e0-porte fonctionne tr\u00e8s bien. On se positionne en mode outbound pour aller trouver des prospects dans du trafic froid.<\/p>\n<p>C\u2019est la version outbound.<\/p>\n<p>L\u2019autre mani\u00e8re de faire consiste \u00e0<strong>\u00a0attirer le client vers soi, en mode inbound.<\/strong><\/p>\n<p>C\u2019est le pouvoir du branding o\u00f9 l\u2019autorit\u00e9, la popularit\u00e9 et la notori\u00e9t\u00e9 vont permettre de\u00a0<strong>v\u00e9hiculer les valeurs d\u2019une marque<\/strong>.<\/p>\n<blockquote><p>L\u2019enjeu consiste \u00e0 \u00eatre au bon endroit, au bon moment, avec le bon message, dans le bon format, en face de la bonne personne. Et \u00e7a tout le temps.<\/p><\/blockquote>\n<p><strong>Je te propose deux formules pour cette formation :<\/strong><\/p>\n<ol>\n<li><strong>La formation seule<\/strong> : neuf vid\u00e9os pour plus de 10 heures + des exercices applicables imm\u00e9diatement<\/li>\n<li><strong>La formation vid\u00e9o + un d\u00e9brief d&rsquo;une heure avec moi<\/strong> : tu visionnes et applique les exercices de la formation, puis tu me contactes avec tes questions pour que je puisse t&rsquo;aider \u00e0 am\u00e9liorer ton travail.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><strong>Voici le programme des 9 vid\u00e9os + documents support (livraison imm\u00e9diate apr\u00e8s achat):<\/strong><\/p>\n<p class=\"p1\">1\/ Comprendre le branding et pourquoi c\u2019est indispensable \u2013 00h50mn<\/p>\n<p class=\"p1\">2\/ Mettre en place une strat\u00e9gie de branding \u00e0 forte personnalit\u00e9 et fort positionnement \u2013 01h25mn<\/p>\n<p class=\"p1\">3\/ Pas de branding sans ma\u00eetrise de l\u2019analyse d\u2019audience \u2013 00h45mn<\/p>\n<p class=\"p1\">4\/ Entre psychologie et identit\u00e9 de marque, cr\u00e9er la r\u00e9sonance\u00a0\u00a0et le positionnement d\u2019une marque \u2013 01h00mn<\/p>\n<p class=\"p1\">5\/ Les \u00e9l\u00e9ments d\u2019identit\u00e9 de marque et mettre en place une coh\u00e9rence dans les axes de communication \u2013 00h30mn<\/p>\n<p class=\"p1\">6\/ Comment r\u00e9ussir la promotion de sa marque avec la cr\u00e9ation de campagnes remarquables \u2013 01h30mn<\/p>\n<p class=\"p1\">7\/ Mesure la performance et l\u2019impact sur des axes de visibilit\u00e9, tels que le SEO \u2013 00h15mn<\/p>\n<p class=\"p1\">8\/ Entretenir sa marque : \u00e9voluer dans le temps et s\u2019adapter \u00e0 des cultures diff\u00e9rentes \u2013 00h15mn<\/p>\n<p class=\"p1\">9\/Tu as appliqu\u00e9 la m\u00e9thode \u00e0 lettre mais \u00e7a ne fonctionne pas. Comment faire? Le hack du relaunch \u2013 1h10mn<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Selon moi, <b>cette formation est le cha\u00eenon manquant<\/b>, qui te permet de mettre toutes les pi\u00e8ces du puzzle en place.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La formation OBLIGATOIRE pour r\u00e9ussir tout projet web, en 9 vid\u00e9os.<\/p>\n","protected":false},"featured_media":57681,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[566],"product_tag":[],"class_list":{"0":"post-55700","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-branding","7":"desktop-align-left","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"sale","14":"shipping-taxable","15":"purchasable","16":"product-type-variable"},"_links":{"self":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/product\/55700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media\/57681"}],"wp:attachment":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media?parent=55700"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/product_brand?post=55700"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/product_cat?post=55700"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/product_tag?post=55700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}