{"id":906,"date":"2011-01-18T12:31:56","date_gmt":"2011-01-18T11:31:56","guid":{"rendered":"http:\/\/www.laurentbourrelly.com\/blog\/?p=906"},"modified":"2011-01-18T12:31:56","modified_gmt":"2011-01-18T11:31:56","slug":"revelation-la-meta-keywords-serait-utilisee-par-google","status":"publish","type":"post","link":"https:\/\/www.laurentbourrelly.com\/blog\/906.php","title":{"rendered":"R\u00e9v\u00e9lation : la Meta Keywords serait utilis\u00e9e par Google"},"content":{"rendered":"

\"Le<\/a>L\u2019annonce que Google pourrait \u00e0 nouveau exploiter la Meta Keywords remue les m\u00e9ninges de toute le monde sur Twitter, donc j\u2019ai pens\u00e9 qu\u2019un billet s\u2019impose.<\/p>\n

C\u2019est par le biais de SeRoundTable<\/a> que j\u2019apprends l\u2019apparition d\u2019un mirage sur le forum de Jill Whalen<\/a>. En l\u2019occurrence, il s\u2019agit de l\u2019utilisation par Google de la Meta Keywords pour afficher la description du r\u00e9sultat de recherche.
\nL\u2019autre probl\u00e8me soulev\u00e9 par Jill concerne l\u2019indexation de r\u00e9sultats de recherche internes \u00e0 son site, mais on avait d\u00e9j\u00e0 not\u00e9 que Google prend un peu de tout n\u2019importe comment, m\u00eame si c\u2019est interdit par nofollow et\/ou noindex et\/ou robots.txt.<\/p>\n

Le mirage de la Meta Keywords<\/h2>\n

En l\u2019occurrence, l\u2019apparition est d\u00e9voil\u00e9e par le biais de Google Site Search install\u00e9 sur HighRankings.com. \u2028Je n\u2019ai pas retrouv\u00e9 l\u2019occurrence dans les r\u00e9sultats de recherche classiques de Google.
\n\"Utilisation<\/a><\/p>\n

Affichage vs. positionnement<\/h3>\n

Maintenant, ce n\u2019est pas la peine de s\u2019emballer pour autant car c\u2019est une \u00e9vidence que Google a toujours consult\u00e9 la Meta Description; c\u2019est un glouton qui veut tout d\u00e9cortiquer.<\/p>\n

C\u2019est aussi une certitude que les \u00e9l\u00e9ments contenus dans cette Meta n\u2019ont aucun poids pour le positionnement ou m\u00eame le r\u00e9f\u00e9rencement. Inventez un terme qui n\u2019a aucun r\u00e9sultat dans Google, que vous placez uniquement dans la Meta Keywords. Jusqu\u2019\u00e0 pr\u00e9sent, ce terme n\u2019appara\u00eetra jamais dans les r\u00e9sultats de recherche Google.<\/p>\n

Cela ne veut pas dire pour autant qu\u2019il ne l\u2019a pas vu.<\/em><\/p>\n

Depuis toujours, je mets en garde contre les diff\u00e9rences de ce qui se trame \u00e0 l\u2019int\u00e9rieur de l\u2019index et ce que Google retourne dans une interface. R\u00e9cemment, un googler a confirm\u00e9 ma mise en garde en \u00e9voquant un diff\u00e9rentiel \u00e9ventuel de plus ou moins 10%<\/a> dans les r\u00e9sultats affich\u00e9s par la console Google Webmaster Tools.<\/p>\n

Je suis passablement \u00e9nerv\u00e9 par Google qui s\u2019arroge le droit de manipuler nos titres de pages, mais l\u2019utilisation de la Meta Keywords me laisse perplexe.
\nLa seule condition valable serait d\u2019utiliser cette Meta si les \u00e9l\u00e9ments qu\u2019elle contient ne sont pas ailleurs sur la page. Sauf que le principe m\u00eame de la Meta Keywords est de r\u00e9f\u00e9rencer les mots cl\u00e9s principaux contenus dans la page!<\/p>\n

Affaire \u00e0 suivre et tests \u00e0 mettre en place.<\/h4>\n

Il s\u2019agit sans doute d\u2019un pet foireux d\u2019algo, mais c\u2019est toujours amusant de manipuler les failles du moteur.
\nNous avions d\u00e9laiss\u00e9 cet \u00e9l\u00e9ment et \u00e7a serait une v\u00e9ritable r\u00e9surrection de pouvoir l\u2019utiliser \u00e0 nouveau.
\nSur ce blog, la Meta Keywords est g\u00e9n\u00e9r\u00e9e automatiquement \u00e0 partir des tags que je d\u00e9clare manuellement. Ainsi, je n’y ai pas pr\u00eat\u00e9 d’attention plus que \u00e7a.<\/p>\n

En tout cas, \u00e7a serait la r\u00e9v\u00e9lation de l\u2019ann\u00e9e si finalement on pouvait tirer quelque chose de cette Meta compl\u00e8tement m\u00e9pris\u00e9e par tous.<\/p>\n

Je suis impatient de lire vos commentaires en plus de 140 caract\u00e8res sur le sujet.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019annonce que Google pourrait \u00e0 nouveau exploiter la Meta Keywords remue les m\u00e9ninges de toute le monde sur Twitter, donc j\u2019ai pens\u00e9 qu\u2019un billet s\u2019impose. C\u2019est par le biais de SeRoundTable que j\u2019apprends l\u2019apparition d\u2019un mirage sur le forum de Jill Whalen. En l\u2019occurrence, il s\u2019agit de l\u2019utilisation par Google de la Meta Keywords pour […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[202,444],"class_list":["post-906","post","type-post","status-publish","format-standard","hentry","category-moteurs-de-recherche","tag-google","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/comments?post=906"}],"version-history":[{"count":0,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/906\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media?parent=906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/categories?post=906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/tags?post=906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}