{"id":667,"date":"2010-04-30T09:56:17","date_gmt":"2010-04-30T07:56:17","guid":{"rendered":"http:\/\/www.laurentbourrelly.com\/blog\/?p=667"},"modified":"2010-04-30T09:56:17","modified_gmt":"2010-04-30T07:56:17","slug":"le-point-sur-flash-et-le-referencement","status":"publish","type":"post","link":"https:\/\/www.laurentbourrelly.com\/blog\/667.php","title":{"rendered":"Le point sur Flash et le r\u00e9f\u00e9rencement"},"content":{"rendered":"<p><a href=\"https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2010\/04\/flash.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-668\" style=\"border: 0pt none; margin: 0px 10px;\" title=\"flash\" src=\"https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2010\/04\/flash-150x150.jpg\" alt=\"\" width=\"90\" height=\"90\" \/><\/a>Jadis rang\u00e9e dans le rayon des facteurs bloquant, la technologie Flash fait l\u2019objet de toutes les attentions de la part des moteurs de recherche.<br \/>\nParmi la communaut\u00e9, on ressent toujours une extr\u00e8me m\u00e9fiance par rapport \u00e0 Flash qui \u00e9tait notoirement connu pour bloquer l&rsquo;indexation de son contenu.<\/p>\n<p>Google en particulier pr\u00e9tend avoir progress\u00e9 par rapport \u00e0 la compr\u00e9hension du contenu Flash, mais est-ce suffisant pour pr\u00e9tendre \u00e0 une accessibilit\u00e9 correcte\u00a0?<!--more--><\/p>\n<p>Ma question initiale \u00e9tait de savoir si je devais sortir Flash de mes audits r\u00e9f\u00e9rencement en tant que param\u00e8tre freinant l\u2019accessibilit\u00e9 aux moteurs de recherche.<\/p>\n<p><a href=\"http:\/\/www.adobe.com\/devnet\/flashplayer\/articles\/swf_searchability.html\">Google et Yahoo! collaborent avec Adobe<\/a> afin d\u2019optimiser au mieux le format Flash (.swf)<\/p>\n<p>L\u2019annonce est ambitieuse puisqu\u2019il s\u2019agit de rendre compatibles toutes les versions de fichiers swf. C\u2019est-\u00e0-dire que n\u2019importe quel contenu pr\u00e9sent actuellement sur le Web pourra b\u00e9n\u00e9ficier de l\u2019indexation par Google et Yahoo!.<\/p>\n<p>Actuellement, Google a pris de l\u2019avance puisque l\u2019implantation \u00e0 tra\u00een\u00e9 en longueur chez Yahoo! Depuis l\u2019<a href=\"http:\/\/googlewebmastercentral.blogspot.com\/2008\/06\/improved-flash-indexing.html\">annonce en 2008\u00a0 de l\u2019indexation du contenu Flash<\/a>, Google se d\u00e9brouille plut\u00f4t bien pour interpr\u00e9ter le texte contenu dans une animation Flash\u00a0; tout en sachant qu\u2019il existe tout un tas d\u2019\u00e9l\u00e9ments graphiques qui pourraient ressembler \u00e0 des caract\u00e8res tout en \u00e9tant autre chose.<\/p>\n<p>Et les liens<\/p>\n<p>Google est capable de suivre les liens dans Flash sous la condition qu\u2019ils soient correctement fabriqu\u00e9s. Par exemple, en utilisant une fonction ActionScript\u00a0 qui appelle GetURL.<\/p>\n<p>Y a bon Flash\u00a0?<\/p>\n<p>Du coup, on peut \u00eatre tent\u00e9 de sortir Flash de la cat\u00e9gorie \u00ab\u00a0n\u00e9faste \u00e0 l\u2019accessibilit\u00e9 pour les moteurs\u00a0\u00bb. Sauf qu\u2019il faut tout de m\u00eame \u00e9mettre certaines conditions car je crois seulement \u00e0 moiti\u00e9 l\u2019id\u00e9e que les moteurs soient capables de comprendre n\u2019importe quel contenu Flash.<\/p>\n<p>En effet, Google et Yahoo! utilisent le SDK propos\u00e9 par Adobe. La question est de savoir s\u2019ils suivent assidument les \u00e9volutions de la technologie. J&rsquo;\u00e9met tout de m\u00eame un doute par rapport \u00e0 la capacit\u00e9 de pouvoir indexer n\u2019importe quel contenu Flash puisqu\u2019il faut tout de m\u00eame s\u2019accorder avec les recommandations du SDK.<\/p>\n<p>Du c\u00f4t\u00e9 des d\u00e9veloppeurs, il est sage de justement s&rsquo;accorder avec SDK afin de proposer des animations Flash qui soient accessibles aux moteurs de recherche.<\/p>\n<p>Ensuite, reste le cas de Bing qui ne semble pas \u00e0 la page concernant l\u2019indexation Flash. Le moteur dispose s\u00fbrement d\u2019une technologie maison puisqu\u2019il n\u2019y a pas de collaboration officielle avec Adobe, mais je n\u2019ai rien vu passer qui t\u00e9moigne d\u2019un progr\u00e8s de Bing.<\/p>\n<p>Au final, je ne vais pas encore sortir totalement le param\u00e8tre Flash de mes audits r\u00e9f\u00e9rencement. Je pense qu\u2019il est sain de v\u00e9rifier si le contenu est effectivement bien index\u00e9 plut\u00f4t qu\u2019assumer que l\u2019accessibilit\u00e9 est parfaite.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jadis rang\u00e9e dans le rayon des facteurs bloquant, la technologie Flash fait l\u2019objet de toutes les attentions de la part des moteurs de recherche. Parmi la communaut\u00e9, on ressent toujours une extr\u00e8me m\u00e9fiance par rapport \u00e0 Flash qui \u00e9tait notoirement connu pour bloquer l&rsquo;indexation de son contenu. Google en particulier pr\u00e9tend avoir progress\u00e9 par rapport [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[444],"class_list":["post-667","post","type-post","status-publish","format-standard","hentry","category-moteurs-de-recherche","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/comments?post=667"}],"version-history":[{"count":0,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/667\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media?parent=667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/categories?post=667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/tags?post=667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}