{"id":57641,"date":"2024-05-01T23:59:00","date_gmt":"2024-05-01T21:59:00","guid":{"rendered":"https:\/\/www.laurentbourrelly.com\/blog\/?p=57641"},"modified":"2025-07-13T13:10:58","modified_gmt":"2025-07-13T11:10:58","slug":"search-engine-hacking-masterclass","status":"publish","type":"post","link":"https:\/\/www.laurentbourrelly.com\/blog\/57641.php","title":{"rendered":"Search Engine Hacking Masterclass"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Devenir le Meilleur SEO du Monde\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/E6mxEYkRp6s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ma\u00eetriser la comp\u00e9tence SEO ultime, qui consiste \u00e0 savoir produire le meilleur contenu, doit se prendre au s\u00e9rieux.<\/strong> <\/h2>\n\n\n\n<p>Rejoins l&rsquo;aventure Search Engine Hacker pour passer de SEO 2010 \u00e0 SEO 2030 &amp; beyond.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.laurentbourrelly.com\/blog\/boutique\/search-engine-hacking-masterclass\">Je veux hacker Google<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Pour f\u00eater mes 20 ans de SEO (nous \u00e9tions en plein concours SEO Mangeur de Cigogne \u00e0 cette \u00e9poque), je souhaite d\u00e9marrer une nouvelle aventure. <\/p>\n\n\n\n<p>Si tu me suis depuis longtemps, tu sais que j&rsquo;ai plus le profil de Search Engine Hacker que de Black Hat SEO ou tout autre label. <\/p>\n\n\n\n<p>Le cocon s\u00e9mantique n&rsquo;est d&rsquo;ailleurs absolument pas la seule r\u00e9alisation de ma carri\u00e8re, bien au contraire. <\/p>\n\n\n\n<p>Cette nouvelle aventure consiste en un format hybride vid\u00e9os enregistr\u00e9es + webinar. J&rsquo;ai m\u00eame h\u00e9sit\u00e9 \u00e0 faire seulement un webinar car l&rsquo;interaction et la discussion sont les composantes principales de ce que je souhaite cr\u00e9er. <\/p>\n\n\n\n<p>Oui, j&rsquo;ai plein de choses \u00e0 t&rsquo;apprendre mais \u00e7a va aussi dans l&rsquo;autre sens. Si tu veux \u00eatre un bon Search Engine Hacker il faut que tu apprennes comment penser plut\u00f4t que quoi penser. Tout ce que tu sais est que tu ne sais rien. <\/p>\n\n\n\n<p>C&rsquo;est maintenant qu&rsquo;il faut nous rejoindre car c&rsquo;est toujours plus sympa d&rsquo;\u00eatre au d\u00e9but d&rsquo;une aventure. On part pour quelque chose d&rsquo;exclusif et nouveau, compl\u00e8tement diff\u00e9rent de tout ce que j&rsquo;ai pu faire dans ma carri\u00e8re.<\/p>\n\n\n\n<p>L&rsquo;id\u00e9e de d\u00e9part de cette formation est de t&rsquo;aider \u00e0 relever le d\u00e9fi pour produire le meilleur contenu du monde (pour les algorithmes).<\/p>\n\n\n\n<p>Puis \u00e7a \u00e9volue&nbsp;en envie de donner les cl\u00e9s pour devenir un v\u00e9ritable Search Engine Hacker.<\/p>\n\n\n\n<p>Dans tous les cas, il s&rsquo;agit de ne plus jamais te retrouver, comme dans la situation actuelle face \u00e0 Google, battu ou rendu obsol\u00e8te par les algorithmes.<\/p>\n\n\n\n<p><strong>De mon c\u00f4t\u00e9, c&rsquo;est aussi une remise en question niveau transmission du savoir.\u00a0<\/strong><\/p>\n\n\n\n<p>Pour le fun, j&rsquo;ai demand\u00e9 \u00e0 l&rsquo;IA de m&rsquo;expliquer comment cr\u00e9er le meilleur contenu du monde (c&rsquo;est pass\u00e9 en revue dans la formation). La promesse de GPT5 est de rendre obsol\u00e8te une partie des experts.&nbsp;<\/p>\n\n\n\n<p>Bref, je ne suis pas pr\u00eat d&rsquo;\u00eatre vaincu par les robots.<\/p>\n\n\n\n<p>Pour ce faire, je teste un nouveau format \u00e0 prix d\u00e9risoire.&nbsp;<\/p>\n\n\n\n<p>C&rsquo;est hybride avec des vid\u00e9os enregistr\u00e9es et des webinars interactifs.<\/p>\n\n\n\n<p>Le point de d\u00e9part de cette nouvelle aventure t&rsquo;attend.&nbsp;<\/p>\n\n\n\n<p>C&rsquo;est tout neuf, exclusif et j&rsquo;ai bien l&rsquo;intention qu&rsquo;on fasse un bout de chemin ensemble pour mieux hacker les algorithmes.<\/p>\n\n\n\n<p><strong>En plus des 7 cours et 2 webinars d\u00e9j\u00e0 disponibles, tu as acc\u00e8s la communaut\u00e9 Search Engine Hacker sur Discord ainsi qu&rsquo;\u00e0 tous les webinars \u00e0 venir.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-cover alignfull has-small-font-size\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-ast-global-color-7-background-color has-background-dim-80 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p><strong>1. Les indispensables \u2013 16m37s<\/strong><\/p>\n\n\n\n<p>Qu\u2019est ce qu\u2019on entend par qualit\u00e9, surtout lorsqu\u2019il s\u2019agit d\u2019un algorithme qui ne comprend pas ce qu\u2019il lit??<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>2. La bonne strat\u00e9gie de contenu \u2013 50m33s<\/strong><\/p>\n\n\n\n<p>Les enjeux actuels n\u00e9cessitent d\u2019aller plus loin que le SEO traditionnel.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>3. Une strate SEO parfaite \u2013 49mn03s<\/strong><\/p>\n\n\n\n<p>En plus de la formation compl\u00e9mentaire \u00e0 celle-ci (SEO On Page), \u00e9tudions comment aborder le SEO avanc\u00e9 en 2024<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>4. Techniques de r\u00e9daction \u2013 1h12mn12s<\/strong><\/p>\n\n\n\n<p>Comment r\u00e9diger la page parfaite<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>5. Mes scripts \u2013 39mn09s<\/strong><\/p>\n\n\n\n<p>Comment je manie copywriting et storytelling avec des scripts ultra puissants et simples \u00e0 appliquer.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>6. Conclusion \u2013 4mn46s<\/strong><\/p>\n\n\n\n<p><strong>7. Bonus &#8211; Le Topical Page Rank est-il un autre mythe du SEO ? &#8211; 1h07mn48s<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Webinar<\/strong>s<\/p>\n\n\n\n<p><strong>Programme webinar 1 &#8211; 14.05.2024<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comment devenir un Search Engine Hacker<\/li>\n\n\n\n<li>Mon workflow pour comprendre un algorithme<\/li>\n\n\n\n<li>Reverse engineer l&rsquo;algorithme Google<\/li>\n\n\n\n<li>Etudes de cas pour respirer l\u2019odeur du mot clef<\/li>\n\n\n\n<li>Le futur du Search<\/li>\n\n\n\n<li>Questions et r\u00e9ponses<\/li>\n<\/ul>\n\n\n\n<p><strong>Programme webinar 2 &#8211; 04.06.2024<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyse de la fuite des documents internes Google aka Google Leak<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.laurentbourrelly.com\/blog\/boutique\/search-engine-hacking-masterclass\">Je veux hacker Google<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ma\u00eetriser la comp\u00e9tence SEO ultime, qui consiste \u00e0 savoir produire le meilleur contenu, doit se prendre au s\u00e9rieux. Rejoins l&rsquo;aventure Search Engine Hacker pour passer de SEO 2010 \u00e0 SEO 2030 &amp; beyond.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-57641","post","type-post","status-publish","format-standard","hentry","category-formation"],"_links":{"self":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/57641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/comments?post=57641"}],"version-history":[{"count":29,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/57641\/revisions"}],"predecessor-version":[{"id":58227,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/57641\/revisions\/58227"}],"wp:attachment":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media?parent=57641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/categories?post=57641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/tags?post=57641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}