{"id":55986,"date":"2023-11-08T14:03:11","date_gmt":"2023-11-08T13:03:11","guid":{"rendered":"https:\/\/www.laurentbourrelly.com\/blog\/?p=55986"},"modified":"2024-04-30T15:44:24","modified_gmt":"2024-04-30T13:44:24","slug":"la-communication-de-crise","status":"publish","type":"post","link":"https:\/\/www.laurentbourrelly.com\/blog\/55986.php","title":{"rendered":"La communication de crise"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"La Gestion du Bad Buzz et Cancel Culture\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/2oV1m8GQzFQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Affronter le bad buzz et la Cancel Culture ne m&rsquo;est pas \u00e9tranger. Dans ma fa\u00e7on d&rsquo;aborder la communication, il n&rsquo;y a pas de mauvaise publicit\u00e9.<\/p>\n\n\n\n<p>Cela ne veut pas dire qu&rsquo;on ne doit pas se pr\u00e9occuper du bruit g\u00e9n\u00e9r\u00e9 autour d&rsquo;une marque, d&rsquo;une personne, organisation.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Je m&rsquo;amuse de 99% des choses qu&rsquo;on raconte sur moi et je coupe court \u00e0 tout ce qui d\u00e9passe les bornes. M\u00eame \u00e0 l&rsquo;\u00e9poque la plus violente o\u00f9 j&rsquo;\u00e9tais le seul supporter de Qwant, personne n&rsquo;a r\u00e9ussi \u00e0 m&rsquo;\u00e9liminer.&nbsp;<\/p>\n\n\n\n<p>Pourtant j&rsquo;avais toute la communaut\u00e9 Open Source, Blockchain, Privacy, etc. sur le dos. Mediapart, Le Figaro, Lib\u00e9ration et plusieurs m\u00e9dias en ligne qui voulaient me faire tomber en m\u00eame temps que mon ami Eric L\u00e9andri, fondateur de Qwant.<\/p>\n\n\n\n<p>Le seul probl\u00e8me pour eux \u00e9tait qu&rsquo;on ne magouillait pas comme ils pensaient. Notre probl\u00e8me est que \u00e7a les enrageait 10x plus.<\/p>\n\n\n\n<p>Dans ma nouvelle s\u00e9rie des vid\u00e9os courtes pour te filer des infos importantes, je rebondis sur un post Linkedin r\u00e9cent.<\/p>\n\n\n\n<p>La vid\u00e9o en intro de ce mail te montre un exemple qui se d\u00e9roule en ce moment m\u00eame.<\/p>\n\n\n\n<p>Construire une marque est un sujet que je ma\u00eetrise peut-\u00eatre mieux que le SEO.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Pour en savoir plus sur ma formation branding :\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.laurentbourrelly.com\/blog\/boutique\/apprendre-a-creer-sa-marque\" target=\"_blank\">Apprendre \u00e0 cr\u00e9er sa marque : la formation branding OBLIGATOIRE pour r\u00e9ussir un projet<\/a><\/p>\n<\/blockquote>\n\n\n\n<p>Quand tu ma\u00eetrises les m\u00e9canismes pour construire et entretenir une marque, la strate \u00ab\u00a0gestion de crise\u00a0\u00bb ne fait plus peur.&nbsp;<\/p>\n\n\n\n<p>C&rsquo;est un processus comme un autre.<\/p>\n\n\n\n<p>Dans tous les cas, faire l&rsquo;autruche ou improviser ne va pas fonctionner. Apr\u00e8s tu peux toujours prendre <a href=\"https:\/\/www.amazon.fr\/stores\/Arnaud-Decurninge\/author\/B0D2WKR4FW\">le livre d&rsquo;Arnaud<\/a> pour te cr\u00e9er des personas et faire ranker tes sites incognito.<\/p>\n\n\n\n<p>Je ne juge pas le monde actuel.&nbsp;<\/p>\n\n\n\n<p>Tout ce que je sais est qu&rsquo;il suffit d&rsquo;un acharn\u00e9 pour foutre le bordel dans ta vie et ton business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Affronter le bad buzz et la Cancel Culture ne m&rsquo;est pas \u00e9tranger. Dans ma fa\u00e7on d&rsquo;aborder la communication, il n&rsquo;y a pas de mauvaise publicit\u00e9. Cela ne veut pas dire qu&rsquo;on ne doit pas se pr\u00e9occuper du bruit g\u00e9n\u00e9r\u00e9 autour d&rsquo;une marque, d&rsquo;une personne, organisation.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-55986","post","type-post","status-publish","format-standard","hentry","category-formation"],"_links":{"self":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/55986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/comments?post=55986"}],"version-history":[{"count":5,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/55986\/revisions"}],"predecessor-version":[{"id":57975,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/55986\/revisions\/57975"}],"wp:attachment":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media?parent=55986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/categories?post=55986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/tags?post=55986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}