{"id":55984,"date":"2023-11-08T08:33:00","date_gmt":"2023-11-08T07:33:00","guid":{"rendered":"https:\/\/www.laurentbourrelly.com\/blog\/?p=55984"},"modified":"2024-09-17T14:45:56","modified_gmt":"2024-09-17T12:45:56","slug":"lelement-manquant-de-ta-strategie-seo","status":"publish","type":"post","link":"https:\/\/www.laurentbourrelly.com\/blog\/55984.php","title":{"rendered":"L&rsquo;\u00e9l\u00e9ment manquant de ta strat\u00e9gie SEO"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"L&#039;\u00e9l\u00e9ment manquant de ta strat\u00e9gie SEO\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jTBJZb3YAxQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Traditionnellement, on parle du triptyque SEO suivant: technique, contenu et popularit\u00e9.<br><br>Puis on est arriv\u00e9 au SXO=SEO+UX.<br><br>Le copywriting commence \u00e0 entrer dans les moeurs et c&rsquo;est tant mieux. Le storytelling arrive doucement et c&rsquo;est aussi tr\u00e8s bien.<br><br>Sauf qu&rsquo;il manque la case de d\u00e9part. La plus importante de toutes, qui permet de te donner des ailes et v\u00e9ritablement booster ton SEO. \u00catre bon en UX, copywriting et storytelling est une excellente id\u00e9e.<br><br>Sauf que si t&rsquo;as pas coch\u00e9 la case branding, alors je garantis que tu vas trimer pour jouer dans la cour des grands.<br><br>Surtout, ne confonds pas identit\u00e9 de marque et branding. Fabriquer une identit\u00e9 de marque est simple. C&rsquo;est un logo, une font et une palette de couleurs.<br><br>Fabriquer une marque est autre chose.<br><br>\u00c7a tombe bien car j&rsquo;ai 20 ans de carri\u00e8re en SEO et 30 ans en branding.<br><br>Ma formation branding est la plus sous-\u00e9valu\u00e9e de toutes les formations que j&rsquo;ai tourn\u00e9. Surtout si tu as d\u00e9j\u00e0 suivi ce que je fais, tu as vu les r\u00e9sultats exceptionnels de ma petite fiche d&rsquo;exercices pour r\u00e9pondre \u00e0 4 questions en une poign\u00e9e de secondes (comment vas tu m&rsquo;aider? Qui es tu? Qu&rsquo;est ce qu&rsquo;on fait maintenant? Pourquoi toi?).<br><br>Sauf que tout le monde laisse un pav\u00e9 vide ou se trompe lorsqu&rsquo;il s&rsquo;agit d&rsquo;\u00e9voquer l&rsquo;UVP (Unique Value Proposition).<br><br>Dans la formation branding, c&rsquo;est 10 heures \u00e0 fond avec des tonnes d&rsquo;exercices et surtout la m\u00e9canique simple pour cr\u00e9er une marque, qui sera ensuite traduite en entit\u00e9 puissante pour les algorithmes de Google.<\/p>\n\n\n\n<p>Puisque j&rsquo;ai envie que tu d\u00e9veloppes ton branding \u00e0 moindre co\u00fbt, j&rsquo;offre d\u00e8s aujourd&rsquo;hui, et pour une dizaine de jour, ma formation Branding avec une \u00e9norme promo :&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.laurentbourrelly.com\/blog\/boutique\/apprendre-a-creer-sa-marque\" target=\"_blank\">Apprendre \u00e0 cr\u00e9er sa marque : la formation branding OBLIGATOIRE pour r\u00e9ussir un projet<\/a><\/p>\n\n\n\n<p>N&rsquo;h\u00e9site pas \u00e0 <a href=\"mailto:support@laurentbourelly.com\">me contacter<\/a> si tu as des questions ou besoin de pr\u00e9cisions. Contacte moi \u00e9galement si tu pr\u00e9f\u00e8res un paiement via Paypal ou virement. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traditionnellement, on parle du triptyque SEO suivant: technique, contenu et popularit\u00e9. Puis on est arriv\u00e9 au SXO=SEO+UX. Le copywriting commence \u00e0 entrer dans les moeurs et c&rsquo;est tant mieux. Le storytelling arrive doucement et c&rsquo;est aussi tr\u00e8s bien. Sauf qu&rsquo;il manque la case de d\u00e9part. La plus importante de toutes, qui permet de te donner [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-55984","post","type-post","status-publish","format-standard","hentry","category-formation"],"_links":{"self":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/55984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/comments?post=55984"}],"version-history":[{"count":1,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/55984\/revisions"}],"predecessor-version":[{"id":55985,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/55984\/revisions\/55985"}],"wp:attachment":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media?parent=55984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/categories?post=55984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/tags?post=55984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}