{"id":54624,"date":"2017-11-13T16:46:30","date_gmt":"2017-11-13T15:46:30","guid":{"rendered":"http:\/\/www.laurentbourrelly.com\/blog\/?p=54624"},"modified":"2017-11-13T17:05:40","modified_gmt":"2017-11-13T16:05:40","slug":"letude-ranking-factors-semrush-2-0-decryptee-en-video","status":"publish","type":"post","link":"https:\/\/www.laurentbourrelly.com\/blog\/54624.php","title":{"rendered":"L&rsquo;\u00e9tude Ranking Factors SEMrush 2.0 d\u00e9crypt\u00e9e en vid\u00e9o"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-54625\" src=\"https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2017\/11\/Ranking-Factors-SEMrush-Study-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2017\/11\/Ranking-Factors-SEMrush-Study-150x150.png 150w, https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2017\/11\/Ranking-Factors-SEMrush-Study-300x300.png 300w, https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2017\/11\/Ranking-Factors-SEMrush-Study-100x100.png 100w, https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2017\/11\/Ranking-Factors-SEMrush-Study-144x144.png 144w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>SEMrush vient de publier une nouvelle version de leur \u00e9tude sur les facteurs influents pour le r\u00e9f\u00e9rencement.<\/p>\n<p>Contrairement aux pr\u00e9c\u00e9dentes \u00e9tudes de ce type, l&rsquo;approche est bien plus int\u00e9ressante et surtout les r\u00e9sultats sont r\u00e9ellement surprenants !<\/p>\n<p>Je vous propose de d\u00e9couvrir ensemble cette \u00e9tude avec mes commentaires en vid\u00e9o.<br \/>\n<!--more--><\/p>\n<h1>Ranking Factors SEMrush Study 2.0<\/h1>\n<p>D\u00e9sol\u00e9, mais si vous pensiez trouver les secrets de l&rsquo;algorithme Google, je vais vous d\u00e9cevoir toute de suite.<br \/>\nCe n&rsquo;est pas dans cette \u00e9tude et d&rsquo;ailleurs, ce n&rsquo;est pas du tout son but.<\/p>\n<p>Par contre, cela m\u00e9rite largement de s&rsquo;y int\u00e9resser car certaines conclusions me conviennent parfaitement.<br \/>\nD&rsquo;autres choses sont encore \u00e0 creuser ou \u00e0 revoir, mais c&rsquo;est d\u00e9j\u00e0 un grand progr\u00e8s, par rapport \u00e0 toutes les autres \u00e9tudes \u00ab\u00a0Ranking Factors SEO\u00a0\u00bb r\u00e9alis\u00e9es pr\u00e9c\u00e9demment.<\/p>\n<p>Voici le lien pour t\u00e9l\u00e9charger l&rsquo;\u00e9tude <a href=\"https:\/\/fr.semrush.com\/ranking-factors\/\">Ranking Factors SEMrush Study 2.0<\/a><\/p>\n<p>Concernant la m\u00e9thodologie, <a href=\"https:\/\/www.semrush.com\/blog\/semrush-ranking-factors-study-2017-methodology-demystified\/\">c&rsquo;est par ici<\/a>.<\/p>\n<h3>Vid\u00e9o<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/242586292?color=ffffff&amp;title=0&amp;byline=0&amp;portrait=0\" width=\"640\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEMrush vient de publier une nouvelle version de leur \u00e9tude sur les facteurs influents pour le r\u00e9f\u00e9rencement. Contrairement aux pr\u00e9c\u00e9dentes \u00e9tudes de ce type, l&rsquo;approche est bien plus int\u00e9ressante et surtout les r\u00e9sultats sont r\u00e9ellement surprenants ! Je vous propose de d\u00e9couvrir ensemble cette \u00e9tude avec mes commentaires en vid\u00e9o.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[],"class_list":["post-54624","post","type-post","status-publish","format-standard","hentry","category-referencement"],"_links":{"self":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/54624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/comments?post=54624"}],"version-history":[{"count":3,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/54624\/revisions"}],"predecessor-version":[{"id":54628,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/54624\/revisions\/54628"}],"wp:attachment":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media?parent=54624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/categories?post=54624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/tags?post=54624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}