{"id":54542,"date":"2016-05-09T23:00:26","date_gmt":"2016-05-09T21:00:26","guid":{"rendered":"http:\/\/www.laurentbourrelly.com\/blog\/?p=54542"},"modified":"2016-05-10T03:30:33","modified_gmt":"2016-05-10T01:30:33","slug":"european-search-awards-2016-insider","status":"publish","type":"post","link":"https:\/\/www.laurentbourrelly.com\/blog\/54542.php","title":{"rendered":"European Search Awards 2016 Insider"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-54545\" src=\"https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2016\/05\/european-search-awards-2016-150x150.png\" alt=\"european-search-awards-2016\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2016\/05\/european-search-awards-2016-150x150.png 150w, https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2016\/05\/european-search-awards-2016-100x100.png 100w, https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2016\/05\/european-search-awards-2016-144x144.png 144w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>Cette ann\u00e9e, Paris accueillait la prestigieuse c\u00e9r\u00e9monie des <a href=\"http:\/\/www.europeansearchawards.com\/\">European Search Awards<\/a>.<\/p>\n<p>J&rsquo;en ai profit\u00e9 pour initier une nouvelle s\u00e9rie de vid\u00e9os o\u00f9 je vous emm\u00e8ne avec moi en voyage pour patrouiller les\u00a0\u00e9v\u00e9nements Web.<\/p>\n<p>Attention, vous n&rsquo;avez jamais vu d&rsquo;\u00e9v\u00e9nement li\u00e9 au search tel que celui l\u00e0 !<br \/>\nPour info, les fran\u00e7ais qui \u00e9taient sur place\u00a0ont pris une grosse claque.<!--more--><\/p>\n<h1>Les Oscars du Search<\/h1>\n<p>Mercredi 4 mai, j&rsquo;ai assist\u00e9 \u00e0 la remise des European Search Awards, dont l&rsquo;\u00e9dition 2016 se tenait \u00e0 la superbe Salle Wagram, en plein coeur de Paris.<\/p>\n<p>&nbsp;<\/p>\n<p>C&rsquo;\u00e9tait une magnifique soir\u00e9e, organis\u00e9e de mani\u00e8re limpide par <a href=\"http:\/\/www.dontpanicprojects.com\/\">Don&rsquo;t Panic<\/a>.<br \/>\nL&rsquo;objectif est de r\u00e9compenser les meilleures campagnes et agences dans 30 cat\u00e9gories li\u00e9es au Search.<br \/>\nLes fran\u00e7ais ont brill\u00e9 par leur pauvre choix vestimentaire et leur absence sur le podium.<br \/>\nUne grande fiert\u00e9 tout de m\u00eame avec le troph\u00e9e de Best SEO Software pour <a href=\"https:\/\/www.botify.com\/\">Botify<\/a>.<br \/>\nEn tant que juge, j&rsquo;ai d\u00e9fendu Botify avec toute mon \u00e9nergie puisque notre outil pr\u00e9f\u00e9r\u00e9 de crawl et analyse de logs \u00e9tait seulement en 3\u00e8me position dans la short list.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"fr\">\n<p dir=\"ltr\" lang=\"en\">Great news! We are winners in the \u00ab\u00a0Best search software tool\u00a0\u00bb category at <a href=\"https:\/\/twitter.com\/hashtag\/eusearchawards?src=hash\">#eusearchawards<\/a>. Thanks for your support! <a href=\"https:\/\/t.co\/nUFQHSULvY\">pic.twitter.com\/nUFQHSULvY<\/a><\/p>\n<p>\u2014 Botify (@botify) <a href=\"https:\/\/twitter.com\/botify\/status\/727963207336349696\">4 mai 2016<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>Le probl\u00e8me avec les candidatures des fran\u00e7ais se tenait d\u00e9j\u00e0 dans la pauvret\u00e9 du dossier. D&rsquo;ailleurs, Botify n&rsquo;\u00e9tait que 3\u00e8me car les deux premiers avaient de bien meilleurs dossiers.<br \/>\nIl faut revenir l&rsquo;an prochain avec de meilleures intentions. Si vous avez besoin d&rsquo;aide pour remplir un dossier canon, alors contactez-moi.<\/p>\n<p><strong>A lire \u00e9galement l&rsquo;excellent <a href=\"http:\/\/antoinesacco.fr\/blog\/seo\/esea\/\">billet d&rsquo;Antoine Sacco<\/a>\u00a0et \u00e0 voir les <a href=\"https:\/\/www.flickr.com\/photos\/dontpanicevents\/sets\/72157668032434775\/\">photos officielles<\/a>.<\/strong><\/p>\n<p>Dans la vid\u00e9o, je donne une astuce \u00e9norme pour augmenter vos chances de remporter un troph\u00e9e.<br \/>\nC&rsquo;est vraiment important que les agences fran\u00e7aises puissent briller dans le monde du Search.<br \/>\nJe compte sur vous pour revenir l&rsquo;an prochain avec une envie de vengeance et montrer au reste de l&rsquo;Europe que nous sommes capables de faire de belles campagnes et que nous avons d&rsquo;excellentes agences.<\/p>\n<p>Pour ceux qui ne connaissent pas les European Search Awards, je vous conseille de d\u00e9marrer par la lecture de <a href=\"https:\/\/www.laurentbourrelly.com\/blog\/54426.php\">mon billet qui pr\u00e9sente l&rsquo;\u00e9v\u00e9nement<\/a>.<\/p>\n<p>Pour les autres, vous pouvez passer directement \u00e0 la vid\u00e9o avec une\u00a0vision 100% fran\u00e7aise de l&rsquo;\u00e9v\u00e9nement.<\/p>\n<h3>#eusearchawards<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/165933449\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cette ann\u00e9e, Paris accueillait la prestigieuse c\u00e9r\u00e9monie des European Search Awards. J&rsquo;en ai profit\u00e9 pour initier une nouvelle s\u00e9rie de vid\u00e9os o\u00f9 je vous emm\u00e8ne avec moi en voyage pour patrouiller les\u00a0\u00e9v\u00e9nements Web. Attention, vous n&rsquo;avez jamais vu d&rsquo;\u00e9v\u00e9nement li\u00e9 au search tel que celui l\u00e0 ! Pour info, les fran\u00e7ais qui \u00e9taient sur place\u00a0ont [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-54542","post","type-post","status-publish","format-standard","hentry","category-internet"],"_links":{"self":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/54542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/comments?post=54542"}],"version-history":[{"count":6,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/54542\/revisions"}],"predecessor-version":[{"id":54549,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/54542\/revisions\/54549"}],"wp:attachment":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media?parent=54542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/categories?post=54542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/tags?post=54542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}