{"id":54525,"date":"2016-04-08T09:57:14","date_gmt":"2016-04-08T07:57:14","guid":{"rendered":"http:\/\/www.laurentbourrelly.com\/blog\/?p=54525"},"modified":"2026-03-15T07:24:41","modified_gmt":"2026-03-15T06:24:41","slug":"54525","status":"publish","type":"post","link":"https:\/\/www.laurentbourrelly.com\/blog\/54525.php","title":{"rendered":"App Store Optimization AOS avec Thomas Leonetti"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" style=\"border: 0px; margin: 0px 10px;\" src=\"https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2012\/01\/podcast-referencement1-150x150.png\" alt=\"Thomas Leonetti\" width=\"108\" height=\"108\" \/><\/p>\n<p>Ce nouvel \u00e9pisode du Podcast r\u00e9f\u00e9rencement\u00a0\u00e0 l&rsquo;honneur de recevoir le truculent <a href=\"http:\/\/www.thomas-leonetti.com\/\">Thomas Leonetti<\/a> aka <a href=\"https:\/\/twitter.com\/Yakiseo\">@Yakiseo<\/a> aka <a href=\"http:\/\/www.pepperseo.com\/\">Pepper SEO<\/a>.<\/p>\n<p>Nous allons surtout parler d&rsquo;App Store Optimization ou AOS, qui est la nouvelle discipline \u00e0 rajouter dans l&rsquo;arsenal des r\u00e9f\u00e9renceurs\u00a0\u00e0 la pointe des\u00a0opportunit\u00e9s de visibilit\u00e9 pour leurs clients.<br \/>\n<!--more--><\/p>\n<h1>App Store Optimization<\/h1>\n<p>Cela faisait un moment que je voulais inviter Thomas car il peut nous apporter beaucoup concernant le r\u00e9f\u00e9rencement dans les app stores d&rsquo;Apple, Google et pourquoi pas Windows pour les plus t\u00e9m\u00e9raires.<\/p>\n<p>Cette nouvelle discipline dans le p\u00e9rim\u00e8tre du SEO s&rsquo;intitule l&rsquo;AOS ou App Store Optimization et vous allez entendre le premier consultant fran\u00e7ais sp\u00e9cialis\u00e9 dans cette strat\u00e9gie bien particuli\u00e8re.<\/p>\n<h3>La vid\u00e9o du Podcast R\u00e9f\u00e9rencement\u00a0Vol. V Ep.\u00a06<\/h3>\n<p>Sans plus attendre, je vous laisse profiter des excellents conseils de Thomas Leonetti \u00e0 propos de l&rsquo;AOS.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/_D7j4jlrV08?si=9VNzIJ_Ltz296iwG\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Si vous souhaitez\u00a0la version mp3, avec seulement l&rsquo;audio :\u00a0<a href=\"https:\/\/s3-eu-west-1.amazonaws.com\/seopodcast\/Pod-V74.mp3\">Thomas Leonetti<\/a>\u00a0en mp3.<\/p>\n<h3>Abonnements<\/h3>\n<ul>\n<li><a href=\"http:\/\/itunes.apple.com\/us\/podcast\/la-chronique-referencement\/id496189238\">iTunes<\/a>\u00a0: abonnez vous (<em>si vous avez aim\u00e9, faites briller les \u00e9toiles dans iTunes<\/em>) !<\/li>\n<\/ul>\n<div><a href=\"http:\/\/itunes.apple.com\/us\/podcast\/la-chronique-referencement\/id496189238\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1100 alignnone\" src=\"https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2012\/06\/chronique-referencement.png\" alt=\"Le podcast SEO est sur iTunes\" width=\"398\" height=\"135\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ce nouvel \u00e9pisode du Podcast r\u00e9f\u00e9rencement\u00a0\u00e0 l&rsquo;honneur de recevoir le truculent Thomas Leonetti aka @Yakiseo aka Pepper SEO. Nous allons surtout parler d&rsquo;App Store Optimization ou AOS, qui est la nouvelle discipline \u00e0 rajouter dans l&rsquo;arsenal des r\u00e9f\u00e9renceurs\u00a0\u00e0 la pointe des\u00a0opportunit\u00e9s de visibilit\u00e9 pour leurs clients.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-54525","post","type-post","status-publish","format-standard","hentry","category-podcast"],"_links":{"self":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/54525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/comments?post=54525"}],"version-history":[{"count":3,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/54525\/revisions"}],"predecessor-version":[{"id":59183,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/54525\/revisions\/59183"}],"wp:attachment":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media?parent=54525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/categories?post=54525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/tags?post=54525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}