{"id":54469,"date":"2016-02-29T13:36:34","date_gmt":"2016-02-29T12:36:34","guid":{"rendered":"http:\/\/www.laurentbourrelly.com\/blog\/?p=54469"},"modified":"2016-03-01T23:24:01","modified_gmt":"2016-03-01T22:24:01","slug":"quel-est-le-perimetre-du-seo","status":"publish","type":"post","link":"https:\/\/www.laurentbourrelly.com\/blog\/54469.php","title":{"rendered":"Quel est le p\u00e9rim\u00e8tre du SEO ?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-54472\" src=\"https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2016\/02\/blabhebdo.png\" alt=\"blabhebdo\" width=\"300\" height=\"135\" \/>Cette semaine, le Blab Hebdo traite d&rsquo;un sujet d&rsquo;importance au sein du m\u00e9tier.<\/p>\n<p>Le p\u00e9rim\u00e8tre du SEO est la premi\u00e8re notion \u00e0 ma\u00eetriser pour n&rsquo;importe quel r\u00e9f\u00e9renceur.<\/p>\n<p>Rendez-vous mercredi \u00e0 21:00 pour partager sur le sujet : quel est le p\u00e9rim\u00e8tre du SEO ?<!--more--><\/p>\n<h1>Quel est le p\u00e9rim\u00e8tre du SEO ?<\/h1>\n<p>Abonnez-vous d\u00e8s maintenant via l&rsquo;URL du <a href=\"https:\/\/blab.im\/thomas-cubel-quel-est-le-perimetre-du-seo\">Blab Hebdo<\/a>.<br \/>\n<strong>Rendez-vous mercredi\u00a002\/03 \u00e0 21:00<\/strong> (dans 2 jours)<br \/>\n<iframe loading=\"lazy\" style=\"max-width: 100%;\" src=\"https:\/\/blab.im\/thomas-cubel-quel-est-le-perimetre-du-seo\" width=\"640\" height=\"480\" frameborder=\"0\" scrolling=\"none\"><\/iframe><\/p>\n<p><a href=\"http:\/\/www.thomascubel.com\/\">Thomas Cubel<\/a> et moi-m\u00eame\u00a0vont animer le d\u00e9bat.<br \/>\nUn si\u00e8ge sera libre pour les participants, qui souhaitent se joindre \u00e0 la discussion.<br \/>\nNotre invit\u00e9 sp\u00e9cial sera <a href=\"https:\/\/twitter.com\/5eg\">Olivier de Segonzac<\/a>, fondateur de l&rsquo;agence <a href=\"http:\/\/www.resoneo.com\/\">Resoneo<\/a> et fin connaisseur du m\u00e9tier.<br \/>\nOlivier est un des plus qualifi\u00e9s pour nous aider \u00e0 d\u00e9cortiquer cette affaire de p\u00e9rim\u00e8tre du SEO.<\/p>\n<p>Le p\u00e9rim\u00e8tre du SEO est fluctuant selon les comp\u00e9tences et les projets, mais il a aussi sacr\u00e9ment \u00e9volu\u00e9 dans le temps.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-54470\" src=\"https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2016\/02\/equipe-seo-1024x535.jpg\" alt=\"equipe-seo\" width=\"1024\" height=\"535\" srcset=\"https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2016\/02\/equipe-seo-1024x535.jpg 1024w, https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2016\/02\/equipe-seo-600x314.jpg 600w, https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2016\/02\/equipe-seo-300x157.jpg 300w, https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2016\/02\/equipe-seo-768x401.jpg 768w, https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2016\/02\/equipe-seo.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>En partant de la c\u00e9l\u00e8bre infographie de Renaud Joy, on se rend compte de l&rsquo;immensit\u00e9 du prisme de responsabilit\u00e9 couvert par le r\u00e9f\u00e9rencement.<br \/>\nPourtant, la r\u00e9alit\u00e9 du m\u00e9tier retrouve souvent le SEO coinc\u00e9 entre diff\u00e9rentes strates, telles que le marketing et la technique ou la direction.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-54471\" src=\"https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2016\/02\/perimetre-seo-1024x830.jpg\" alt=\"perimetre-seo\" width=\"1024\" height=\"830\" srcset=\"https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2016\/02\/perimetre-seo-1024x830.jpg 1024w, https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2016\/02\/perimetre-seo-600x486.jpg 600w, https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2016\/02\/perimetre-seo-300x243.jpg 300w, https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2016\/02\/perimetre-seo-768x623.jpg 768w, https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2016\/02\/perimetre-seo.jpg 1189w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Moduler son p\u00e9rim\u00e8tre est la clef pour un r\u00e9f\u00e9renceur.<br \/>\nMercredi, nous allons voir comment vous devez connecter toutes ces briques, en fonction des sp\u00e9cificit\u00e9s du projet.<\/p>\n<p>Abonnez-vous d\u00e8s maintenant via l&rsquo;URL du <a href=\"https:\/\/blab.im\/thomas-cubel-quel-est-le-perimetre-du-seo\">Blab Hebdo<\/a>.<br \/>\n<strong>Rendez-vous mercredi\u00a002\/03 \u00e0 21:00<\/strong> (dans 2 jours)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cette semaine, le Blab Hebdo traite d&rsquo;un sujet d&rsquo;importance au sein du m\u00e9tier. Le p\u00e9rim\u00e8tre du SEO est la premi\u00e8re notion \u00e0 ma\u00eetriser pour n&rsquo;importe quel r\u00e9f\u00e9renceur. Rendez-vous mercredi \u00e0 21:00 pour partager sur le sujet : quel est le p\u00e9rim\u00e8tre du SEO ?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-54469","post","type-post","status-publish","format-standard","hentry","category-podcast"],"_links":{"self":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/54469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/comments?post=54469"}],"version-history":[{"count":5,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/54469\/revisions"}],"predecessor-version":[{"id":54478,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/54469\/revisions\/54478"}],"wp:attachment":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media?parent=54469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/categories?post=54469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/tags?post=54469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}