{"id":54262,"date":"2015-10-26T08:00:40","date_gmt":"2015-10-26T07:00:40","guid":{"rendered":"http:\/\/www.laurentbourrelly.com\/blog\/?p=54262"},"modified":"2021-01-12T14:49:08","modified_gmt":"2021-01-12T13:49:08","slug":"podcast-seo-vol-iv-ep-10-paul-evans","status":"publish","type":"post","link":"https:\/\/www.laurentbourrelly.com\/blog\/54262.php","title":{"rendered":"Podcast SEO Ep.63 : Paul Evans"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" style=\"border: 0px; margin: 0px 10px;\" src=\"https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2012\/01\/podcast-referencement1-150x150.png\" alt=\"Paul Evans\" width=\"108\" height=\"108\" \/>Je sors du SEO pour ce podcast d\u00e9di\u00e9 \u00e0 l&rsquo;optimisation de conversion.<\/p>\n<p>Paul Evans est mon invit\u00e9 pour discuter du sujet passionnant de la conversion du visiteur en client.<\/p>\n<p>Comme gage de qualit\u00e9 au contenu qui suit, sachez que la conf\u00e9rence de Paul au Visibilit\u00e9 Live Camp de Raph a \u00e9t\u00e9 \u00e9lue\u00a0N\u00b01 par les participants.<\/p>\n<p><!--more--><\/p>\n<h1>Optimisation\u00a0de conversion<\/h1>\n<p>L&rsquo;am\u00e9lioration de l&rsquo;exp\u00e9rience utilisateur est une noble qu\u00eate, mais du point de vue marketing il est vital de guider le visiteur \u00e0 effectuer les bonnes actions sur la page Web.<\/p>\n<p>Pour cela, un gros travail d&rsquo;audit des donn\u00e9es statistiques d\u00e9coule sur des pr\u00e9conisations d&rsquo;am\u00e9liorations \u00e0 tester et mesurer.<\/p>\n<p>Un m\u00e9tier est n\u00e9 r\u00e9cemment avec l&rsquo;arriv\u00e9e des consultants en optimisation de conversion qu&rsquo;on appelle aussi ergonomie incitative.<\/p>\n<p><a href=\"http:\/\/www.zooka.fr\/\">Paul Evans<\/a> fait partie de ces nouveaux arrivants dans le prisme des sp\u00e9cialit\u00e9s webmarketing.<br \/>\nEn plus, c&rsquo;est un bon, un tr\u00e8s bon m\u00eame.<\/p>\n<h3>La vid\u00e9o du Podcast R\u00e9f\u00e9rencement\u00a0N\u00b063<\/h3>\n<p>Le site que cite Paul comme exemple d&rsquo;ergonomie incitative est\u00a0<a href=\"https:\/\/huckberry.com\/store\/sales\">Huckberry.com<\/a><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Podcast SEO Vol  IV Ep  11   Paul Evans sur l&#039;optimisation de conversion\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/hMwjGEo_Brw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Si vous souhaitez\u00a0la version mp3, avec seulement l&rsquo;audio :\u00a0<a href=\"https:\/\/s3-eu-west-1.amazonaws.com\/seopodcast\/Pod-V63.mp3\">Paul Evans<\/a>\u00a0en mp3.<\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Je sors du SEO pour ce podcast d\u00e9di\u00e9 \u00e0 l&rsquo;optimisation de conversion. Paul Evans est mon invit\u00e9 pour discuter du sujet passionnant de la conversion du visiteur en client. Comme gage de qualit\u00e9 au contenu qui suit, sachez que la conf\u00e9rence de Paul au Visibilit\u00e9 Live Camp de Raph a \u00e9t\u00e9 \u00e9lue\u00a0N\u00b01 par les participants.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-54262","post","type-post","status-publish","format-standard","hentry","category-podcast"],"_links":{"self":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/54262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/comments?post=54262"}],"version-history":[{"count":5,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/54262\/revisions"}],"predecessor-version":[{"id":55130,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/54262\/revisions\/55130"}],"wp:attachment":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media?parent=54262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/categories?post=54262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/tags?post=54262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}