{"id":1753,"date":"2015-01-22T12:39:18","date_gmt":"2015-01-22T11:39:18","guid":{"rendered":"http:\/\/www.laurentbourrelly.com\/blog\/?p=1753"},"modified":"2015-01-22T12:41:57","modified_gmt":"2015-01-22T11:41:57","slug":"predictive-search-marketing","status":"publish","type":"post","link":"https:\/\/www.laurentbourrelly.com\/blog\/1753.php","title":{"rendered":"Predictive Search Marketing"},"content":{"rendered":"

\"google-now-predictive-search\"<\/a>Je m\u2019int\u00e9resse au Predictive Search depuis deux ans et j\u2019en ai encore parl\u00e9 lors du dernier podcast avec Herv\u00e9 Bourdo<\/a>n.<\/p>\n

Souvent, je suis bluff\u00e9 par les technos qui sortent tous les jours. Quelques fois, je suis carr\u00e9ment sur le cul.
\nLe Predictive Search fait partie de la deuxi\u00e8me cat\u00e9gorie.<\/p>\n

Un des premiers produits Google qui m\u2019avait vraiment fait tomber \u00e0 la renverse \u00e9tait Google Earth. Cela me d\u00e9passait d\u2019imaginer tous les CDs (je ne sais plus si on avait d\u00e9j\u00e0 le DVD) qu\u2019il faudrait pour stocker la plan\u00e8te num\u00e9ris\u00e9e et surtout la vitesse \u00e0 laquelle on pouvait explorer le monde.
\nAujourd\u2019hui, je suis toujours plus impressionn\u00e9 par les progr\u00e8s technologiques r\u00e9alis\u00e9s, en grande partie, seulement gr\u00e2ce \u00e0 l\u2019\u00e9volution de la puissance de calcul et du stockage.
\nLe geek que je suis est au paradis.<\/p>\n

Google Now fait aussi partie de ces technos qui m\u2019\u00e9moustillent.
\nLorsque j\u2019en avais parl\u00e9 lors de ma conf\u00e9rence au SEO Campus 2014, il y avait moins de 10% des personnes dans l\u2019audience qui l’avaient plus ou moins utilis\u00e9.
\nMaintenant, j\u2019ai l\u2019impression que tout le monde voit en quoi consiste le truc.
\nEt si vous ne connaissez pas, testez en installant l\u2019app Google pour iOS ou activez le directement sur votre Android (c\u2019est sur l\u2019Android pur du Nexus que c\u2019est le mieux int\u00e9gr\u00e9 AMHA).<\/p>\n

Je ne veux pas revenir sur le c\u00f4t\u00e9 pol\u00e9mique du profiling (c\u2019est \u00e9vident que \u00e7a va se terminer avec une puce dans le cerveau), mais continuer la discussion \u00e0 propos des possibilit\u00e9s marketing.<\/p>\n

C\u2019est plut\u00f4t cool car on pourra tous se transformer en Steve Jobs. Il a souvent eu le chic pour nous mettre entre les pattes des produits dont on n\u2019avait m\u00eame pas ressenti le besoin.
\nDernier exemple avec l\u2019\u00e9cran Retina : avant d\u2019avoir admir\u00e9 sa qualit\u00e9, j\u2019\u00e9tais ravi de mon 30 pouces en 2560×1600.<\/p>\n

Lorsqu\u2019on pourra glisser des pubs dans Google Now, on pourra pr\u00e9senter le produit au client avant m\u00eame qu\u2019il ait r\u00e9fl\u00e9chi au besoin. Bien entendu, le besoin sera \u00e9vident et fortement incitatif, puisqu\u2019\u00e9manant du profiling Google.<\/p>\n

Aujourd\u2019hui, Google est capable de proposer des publicit\u00e9s\u00a0plus pertinentes que les r\u00e9sultats organiques.<\/p>\n

\u00c0 m\u00e9diter (votre avis en commentaire m’int\u00e9resse vraiment, alors n’h\u00e9sitez pas)<\/p>\n

Cr\u00e9dits photo intro :\u00a0Roger Meyer<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Je m\u2019int\u00e9resse au Predictive Search depuis deux ans et j\u2019en ai encore parl\u00e9 lors du dernier podcast avec Herv\u00e9 Bourdon. Souvent, je suis bluff\u00e9 par les technos qui sortent tous les jours. Quelques fois, je suis carr\u00e9ment sur le cul. Le Predictive Search fait partie de la deuxi\u00e8me cat\u00e9gorie.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1753","post","type-post","status-publish","format-standard","hentry","category-marketing-web"],"_links":{"self":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/1753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/comments?post=1753"}],"version-history":[{"count":3,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/1753\/revisions"}],"predecessor-version":[{"id":1757,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/1753\/revisions\/1757"}],"wp:attachment":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media?parent=1753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/categories?post=1753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/tags?post=1753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}