{"id":1696,"date":"2014-11-12T13:25:33","date_gmt":"2014-11-12T12:25:33","guid":{"rendered":"http:\/\/www.laurentbourrelly.com\/blog\/?p=1696"},"modified":"2016-04-21T15:02:29","modified_gmt":"2016-04-21T13:02:29","slug":"jean-claude-duss-seo","status":"publish","type":"post","link":"https:\/\/www.laurentbourrelly.com\/blog\/1696.php","title":{"rendered":"Jean Claude Duss SEO"},"content":{"rendered":"<p><a href=\"https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2014\/11\/jcdseo.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-1697\" src=\"https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2014\/11\/jcdseo-150x150.png\" alt=\"jcdseo\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2014\/11\/jcdseo-150x150.png 150w, https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2014\/11\/jcdseo-100x100.png 100w, https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2014\/11\/jcdseo-144x144.png 144w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>Pour rebondir sur un commentaire que j\u2019ai fait \u00e0 Nantes, lors du SEO Camp, j\u2019ai envie que nous \u00e9tablissions une liste des strat\u00e9gies Jean Claude Duss SEO.<\/p>\n<p>\u00ab Sur un malentendu \u00e7a peut marcher \u00bb.<!--more--><\/p>\n<h2>Jean-Claude Duss mon h\u00e9ro<\/h2>\n<p>Je peux me tromper, mais il me semble que c\u2019est <a href=\"http:\/\/www.seobserver.com\/\">Kevin<\/a> qui a copyright\u00e9 le concept du Jean-Claude Duss SEO.<br \/>\nLe #JCDSEO s\u2019observe lorsqu\u2019une strat\u00e9gie improbable est mise en \u0153uvre, souvent en pensant que c\u2019est une excellente\u00a0id\u00e9e au d\u00e9part, mais qui se r\u00e9v\u00e8le\u00a0absurde lorsqu&rsquo;on a un peu\u00a0de bon sens et qu&rsquo;on connait un minimum les choses du r\u00e9f\u00e9rencement.<br \/>\nDans les meilleurs des cas cela ne donnera rien et dans les pires cela va engendrer un d\u00e9sastre du genre chute du positionnement sur Google.<\/p>\n<p>Voici quelques strat\u00e9gies #JCDSEO :<\/p>\n<ul>\n<li>Faire du r\u00e9f\u00e9rencement international avec un TLD g\u00e9olocalis\u00e9 (.fr par exemple).<\/li>\n<li>Fabriquer des pages \u00e0 partir de son moteur de recherche interne ou toutes techniques de \u00ab r\u00e9f\u00e9rencement longue tra\u00eene \u00bb consistant \u00e0 faire des pages qui ciblent une infinit\u00e9 de mots cl\u00e9s plus ou moins pertinents.<\/li>\n<li>Garder un clone de son site.<\/li>\n<li>Utiliser un plugin pour faire des liens internes sur des ancres optimis\u00e9es.<\/li>\n<li>Opter pour une prestation de netlinking \u00e0 19,99\u20ac.<\/li>\n<li>Utiliser un contenu spinn\u00e9 pour agr\u00e9menter ses cat\u00e9gories produits.<\/li>\n<li>R\u00e9sumer sa strat\u00e9gie mots cl\u00e9s \u00e0 l\u2019ajout dans la META Keywords.<\/li>\n<li>Cibler la m\u00eame requ\u00eate avec un gros paquet de balises TITLE.<\/li>\n<li>Mettre trois fois le mot clef dans la TITLE parce que le N\u00b01 sur la requ\u00eate le fait.<\/li>\n<li>Mettre sa pagination en \u00ab noindex, follow \u00bb (Google ne crawle pas ou peu les pages en noindex).<\/li>\n<li>Capitaliser sur le SiteMap.xml pour\u00a0indexer des URLs.<\/li>\n<li>Rediriger un site en 301, puis le mettre en Disallow dans le robots.txt (comment le bot va t&rsquo;il crawler les redirections ?)<\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Edit 21\/04\/2016<\/h3>\n<p>Olivier Andrieu rajoute un excellent exemple de #JCDSEO<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"fr\">\n<p dir=\"ltr\" lang=\"fr\"><a href=\"https:\/\/twitter.com\/laurentbourelly\">@laurentbourelly<\/a> Oui faire une infographie et attendre sans rien faire qu&rsquo;elle soit publi\u00e9e, j&rsquo;ai un de mal avec le concept, en fait&#8230;<\/p>\n<p>\u2014 O.Andrieu Abondance (@abondance_com) <a href=\"https:\/\/twitter.com\/abondance_com\/status\/723132260770177025\">21 avril 2016<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>Ben oui, se contenter de publier un contenu (infographie ou autre), sans effectuer des actions de promotion, rend tout \u00e0 fait improbables les chances de succ\u00e8s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour rebondir sur un commentaire que j\u2019ai fait \u00e0 Nantes, lors du SEO Camp, j\u2019ai envie que nous \u00e9tablissions une liste des strat\u00e9gies Jean Claude Duss SEO. \u00ab Sur un malentendu \u00e7a peut marcher \u00bb.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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