{"id":1662,"date":"2014-10-16T09:58:30","date_gmt":"2014-10-16T07:58:30","guid":{"rendered":"http:\/\/www.laurentbourrelly.com\/blog\/?p=1662"},"modified":"2014-10-16T09:58:30","modified_gmt":"2014-10-16T07:58:30","slug":"formez-vous-a-lanalyse-de-logs","status":"publish","type":"post","link":"https:\/\/www.laurentbourrelly.com\/blog\/1662.php","title":{"rendered":"Formez vous \u00e0 l\u2019analyse de logs"},"content":{"rendered":"

\"analyse<\/a>Parmi les attributs indispensables d\u2019une prestation SEO, la plus grande avanc\u00e9e que je connaisse concerne l\u2019analyse de logs.<\/p>\n

Aujourd\u2019hui, nous disposons de solutions g\u00e9niales dont il serait idiot de se passer.<\/p>\n

C\u2019est peut-\u00eatre compliqu\u00e9 d\u2019entrevoir les b\u00e9n\u00e9fices lorsqu\u2019on n\u2019a jamais entendu parler de cette bestiole. Pourtant, les plus grosses culbutes positives en trafic sont engendr\u00e9es par une refonte de l\u2019architecture, dont l\u2019analyse de logs est un ma\u00eetre d\u2019\u0153uvre.<\/p>\n

En tant que SEO, nous sommes\u00a0aveugles car nous\u00a0ne connaissons\u00a0pas les algorithmes de Google et on ne regarde m\u00eame pas ce qu\u2019il trafique sur le site.<\/p>\n

Gr\u00e2ce \u00e0 l\u2019analyse de logs, on est peut-\u00eatre encore borgne, mais on voit d\u00e9j\u00e0 ce qu\u2019il fabrique sur notre site.<\/p>\n

C\u2019est en quelque sorte l\u2019analytics pour les bots.<\/p>\n

J\u2019ai encore un peu de mal \u00e0 faire passer chez les clients cette n\u00e9cessit\u00e9 d\u2019\u00e9tudier les logs serveur.
\nPas de probl\u00e8me lorsque c\u2019est un petit site et qu\u2019on peut installer Watussi Free<\/a>\u00a0(voir la pr\u00e9sentation vid\u00e9o<\/a>), mais les gros toussent \u00e0 l\u2019annonce du devis.<\/p>\n

En ce moment, j\u2019ai m\u00eame un cas assez d\u00e9routant. Une soci\u00e9t\u00e9 qui fait 30 millions de CA avec un site de 15 millions de pages.
\nSauf qu\u2019il y a moins de 1% des pages index\u00e9es par Google.
\nLe potentiel me semble \u00e9vident, si on arrive \u00e0 redresser l\u2019indexation. Hors, \u00e7a freine des quatre fers, pensant qu\u2019il va encore falloir sortir quelques milliers d\u2019euros pour sauver le site.<\/p>\n

Quand on sait que Jean-Benoit \u00e0 augment\u00e9 X4 le trafic de Pages Jaunes sur 2 ans, gr\u00e2ce \u00e0 l’analyse de logs, \u00e7a pose. Moi-m\u00eame, j’ai jusqu’\u00e0\u00a0X8 avec des refontes du maillage interne et optimisation de la performance; ce que je n’aurais jamais pu le faire sans les enseignements tir\u00e9s des logs serveur.<\/p>\n

Bref\u2026<\/p>\n

Nous autres r\u00e9f\u00e9renceurs avons l\u2019obligation d\u2019\u00eatre form\u00e9s \u00e0 l\u2019analyse de logs. La certification Botify<\/a> est une excellente id\u00e9e, mais je conseille vivement la formation de Jean Benoit Moingt<\/a> (DIF friendly).<\/p>\n

D\u2019ailleurs, je serais le 7 novembre \u00e0 la session de Toulouse<\/a>.<\/p>\n

En esp\u00e9rant vous y retrouver, on ira manger et boire apr\u00e8s. \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

Parmi les attributs indispensables d\u2019une prestation SEO, la plus grande avanc\u00e9e que je connaisse concerne l\u2019analyse de logs. Aujourd\u2019hui, nous disposons de solutions g\u00e9niales dont il serait idiot de se passer. C\u2019est peut-\u00eatre compliqu\u00e9 d\u2019entrevoir les b\u00e9n\u00e9fices lorsqu\u2019on n\u2019a jamais entendu parler de cette bestiole. Pourtant, les plus grosses culbutes positives en trafic sont engendr\u00e9es […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1662","post","type-post","status-publish","format-standard","hentry","category-formation"],"_links":{"self":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/1662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/comments?post=1662"}],"version-history":[{"count":0,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/1662\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media?parent=1662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/categories?post=1662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/tags?post=1662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}