{"id":1562,"date":"2014-03-04T09:00:24","date_gmt":"2014-03-04T08:00:24","guid":{"rendered":"http:\/\/www.laurentbourrelly.com\/blog\/?p=1562"},"modified":"2014-03-04T09:00:24","modified_gmt":"2014-03-04T08:00:24","slug":"teasing-ma-conference-google-now-au-seo-campus-2014","status":"publish","type":"post","link":"https:\/\/www.laurentbourrelly.com\/blog\/1562.php","title":{"rendered":"[Teasing] ma conf\u00e9rence Google Now au SEO Campus 2014"},"content":{"rendered":"

\"seo-campus-2014\"<\/a>Google Now<\/a> est quasiment inconnu du grand public et peut para\u00eetre presque innocent au premier abord.
\nPourtant c’est le service Google qui est le plus en phase avec ce que r\u00e9serve le futur proche.
\nMalgr\u00e9 les enjeux li\u00e9s \u00e0 la vie priv\u00e9e et la science fiction qui devient r\u00e9alit\u00e9, il r\u00e9side un v\u00e9ritable int\u00e9r\u00eat pour tous ceux qui veulent am\u00e9liorer leur visibilit\u00e9 et surtout les commer\u00e7ants.<\/p>\n

<\/p>\n

Google Now, indice du futur<\/h1>\n

Le v\u00e9ritable titre de ma conf\u00e9rence s’est perdu dans les tuyaux, donc l’annonce est un peu bizarre.<\/p>\n

\"google-now\"<\/a><\/p>\n

Je ne compte pas vous montrer comment optimiser la Meta= \u00ab\u00a0Ok Google\u00a0\u00bb !<\/p>\n

Le v\u00e9ritable titre est :<\/h3>\n

Google Now : obtenir des informations sans chercher.<\/em>
\nCet outil pr\u00e9figure l’avenir de la recherche d’information et la strat\u00e9gie de Google dans un futur pas si lointain o\u00f9 la science fiction deviendra r\u00e9alit\u00e9.<\/em><\/p>\n

Je vais vous emmener dans un voyage fascinant au sein des projets les plus ambitieux de Google.
\nGoogle Glass, la voiture qui conduit toute seule, les robots \u00ab\u00a0intelligents\u00a0\u00bb, etc. c’est peanuts \u00e0 c\u00f4t\u00e9 des surprises que r\u00e9servent Google.<\/p>\n

En tout cas, je vais vous dire ce que je peux en prot\u00e9geant mes sources car c’est vraiment du tr\u00e8s lourd que j’ai en stock.
\nM\u00eame Matt Cutts ne sait pas certaines choses qu’on m’a racont\u00e9 \ud83d\ude1b<\/p>\n

Ce qui \u00e9tait annonc\u00e9 en 2010 dans le billet synchronis\u00e9<\/a> est devenu r\u00e9alit\u00e9, mais cela va aller encore beaucoup plus loin.<\/p>\n

C’est effrayant et fascinant \u00e0 la fois.<\/h4>\n

\"futur-google\"<\/a><\/p>\n

Plut\u00f4t que s’offusquer ou se r\u00e9signer, on peut entrevoir d’immenses possibilit\u00e9s pour am\u00e9liorer sa visibilit\u00e9, surtout si on a quelque chose \u00e0 vendre.<\/p>\n

Il est d\u00e9j\u00e0 temps d’abandonner le terme \u00ab\u00a0r\u00e9f\u00e9rencement\u00a0\u00bb car les enjeux de visibilit\u00e9 d\u00e9passent le cadre r\u00e9ducteur du positionnement dans les r\u00e9sultats organiques du moteur de recherche.
\nLe Google Zoo pousse d\u00e9j\u00e0 \u00e0 zapper le r\u00e9f\u00e9rencement \u00e0 la papa et je suis ravi qu’on entre dans une \u00e8re du marketing o\u00f9 la technologie permet de rendre notre travail toujours plus efficace.<\/p>\n

Nous y sommes, il faut s’adapter ou crever, donc voyons comment faire pour \u00e9largir la vision \u00e9troite que nous usons jusqu’\u00e0 la corde depuis tant d’ann\u00e9es.<\/p>\n

Rendez-vous le vendredi 14 mars \u00e0 11h45<\/a>\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"

Google Now est quasiment inconnu du grand public et peut para\u00eetre presque innocent au premier abord. Pourtant c’est le service Google qui est le plus en phase avec ce que r\u00e9serve le futur proche. Malgr\u00e9 les enjeux li\u00e9s \u00e0 la vie priv\u00e9e et la science fiction qui devient r\u00e9alit\u00e9, il r\u00e9side un v\u00e9ritable int\u00e9r\u00eat pour […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1562","post","type-post","status-publish","format-standard","hentry","category-formation"],"_links":{"self":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/1562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/comments?post=1562"}],"version-history":[{"count":0,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/1562\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media?parent=1562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/categories?post=1562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/tags?post=1562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}