{"id":1250,"date":"2012-12-05T23:59:35","date_gmt":"2012-12-05T22:59:35","guid":{"rendered":"http:\/\/www.laurentbourrelly.com\/blog\/?p=1250"},"modified":"2012-12-05T23:59:35","modified_gmt":"2012-12-05T22:59:35","slug":"faut-il-aimer-le-panda","status":"publish","type":"post","link":"https:\/\/www.laurentbourrelly.com\/blog\/1250.php","title":{"rendered":"Faut-il aimer le Panda ?"},"content":{"rendered":"

\"google-panda\"<\/a>Maintenant que la col\u00e8re est pass\u00e9e, nous pouvons avoir du recul par rapport au vilain filtre Panda.<\/p>\n

Depuis 2010, Google a commenc\u00e9 sa strat\u00e9gie de guerre psychologique. Les effets sont notables et la mani\u00e8re d’appr\u00e9hender le SEO change.<\/p>\n

C’est douloureux, mais pas enti\u00e8rement n\u00e9gatif.<\/p>\n

C’est un billet de Ruth Burr<\/a> (SEOmoz) qui m’a incit\u00e9 \u00e0 cette r\u00e9flexion (j’ai aussi piqu\u00e9 le superbe Gif anim\u00e9 de son billet), mais surtout la relation que j’ai avec les clients, qui s’est largement am\u00e9lior\u00e9e.<\/p>\n

M\u00e9chant Panda<\/h3>\n

Ma th\u00e9orie sur la guerre psychologique men\u00e9e par Google<\/a> sugg\u00e8re des pratiques plus que douteuses.<\/p>\n

Ce que je reproche le plus est de traiter des entrepreneurs et commer\u00e7ants comme de vilains spammeurs, alors qu’ils sont seulement victimes d’avoir suivi le petit manuel du r\u00e9f\u00e9renceur du dimanche<\/em>.
\nPlus concr\u00e8tement, le moteur n’a absolument pas r\u00e9gl\u00e9 le probl\u00e8me du spam ou de la domination des r\u00e9f\u00e9renceurs et des webmarketeurs.<\/p>\n

Certes, on peut d\u00e9battre sur l’am\u00e9lioration des r\u00e9sultats de recherche. Je vois beaucoup moins de MFA et de comparateurs dans les SERPS, mais le SEO s’adapte rapidement et personne ne se plaint de ne plus pouvoir positionner des sites Web.<\/p>\n

Gentil Panda<\/h3>\n

J’ai toujours \u00e9t\u00e9 un ardent d\u00e9fenseur du Outbound Marketing et du Content Marketing.
\nDans ce sens, mon travail est devenu beaucoup plus facile, depuis que Google s’est f\u00e2ch\u00e9.<\/p>\n

Les clients sont beaucoup plus sensibles aux moyens \u00e0 mettre en place pour travailler dans les r\u00e8gles de l’art.
\nJe soutiens que ni Panda ni Pingouin n’ont chang\u00e9 les fondamentaux, mais la perception de ceux ci a \u00e9volu\u00e9 dans le bon sens.<\/p>\n

Mon \u00e9tat d’esprit consiste \u00e0 toujours voir le verre \u00e0 moiti\u00e9 plein.
\nAinsi, la terreur instaur\u00e9e par Google n’a pas march\u00e9. En plus, j’ai assez v\u00e9cu de cataclysmes dans les strat\u00e9gies Web pour relativiser.<\/p>\n

Maintenant que la situation est stabilis\u00e9e, qui se pr\u00e9occupe encore des annonces d’update Panda ?
\nCeux qui ont encore trop de choses \u00e0 se reprocher tremblent encore, mais je ne vois plus des hordes de protestations \u00e0 chaque update.<\/p>\n

Pour Pingouin, c’est une autre histoire; la situation n’est pas encore stabilis\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"

Maintenant que la col\u00e8re est pass\u00e9e, nous pouvons avoir du recul par rapport au vilain filtre Panda. Depuis 2010, Google a commenc\u00e9 sa strat\u00e9gie de guerre psychologique. Les effets sont notables et la mani\u00e8re d’appr\u00e9hender le SEO change. C’est douloureux, mais pas enti\u00e8rement n\u00e9gatif.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[211,409,444],"class_list":["post-1250","post","type-post","status-publish","format-standard","hentry","category-referencement","tag-google-panda","tag-referenceur","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/1250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/comments?post=1250"}],"version-history":[{"count":0,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/1250\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media?parent=1250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/categories?post=1250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/tags?post=1250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}