{"id":1166,"date":"2012-11-19T22:11:56","date_gmt":"2012-11-19T21:11:56","guid":{"rendered":"http:\/\/www.laurentbourrelly.com\/blog\/?p=1166"},"modified":"2020-05-26T17:14:39","modified_gmt":"2020-05-26T15:14:39","slug":"exclu-presentation-des-webtools-yooda","status":"publish","type":"post","link":"https:\/\/www.laurentbourrelly.com\/blog\/1166.php","title":{"rendered":"Podcast SEO Vol. I Ep. 13 : [Exclu] Pr\u00e9sentation des WebTools Yooda"},"content":{"rendered":"<p><a href=\"https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2012\/11\/Yooda-Webtools.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-1168\" style=\"border: 0px; margin: 0px 10px;\" title=\"Yooda-Webtools\" alt=\"\" src=\"https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2012\/11\/Yooda-Webtools.png\" width=\"165\" height=\"59\" \/><\/a>Le podcast r\u00e9f\u00e9rencement ouvre ses portes \u00e0 une \u00e9dition sp\u00e9ciale pour pr\u00e9senter les Yooda Webtools.<br \/>\nL&rsquo;outil en ligne permet d&rsquo;auditer des sites concurrents et travailler ses mots cl\u00e9s.<br \/>\nCette nouveaut\u00e9 marque \u00e9galement l&rsquo;entr\u00e9e de Yooda dans une nouvelle approche d&rsquo;outils en ligne, permettant d&rsquo;explorer de nouveaux horizons, tout en se reposant sur la solide base du logiciel existant SeeURank.<\/p>\n<p><!--more--><\/p>\n<h1>Pour la petite histoire<\/h1>\n<p>Mon amiti\u00e9 avec les Yooda boys remonte \u00e0 mes d\u00e9buts dans le r\u00e9f\u00e9rencement.<\/p>\n<p>Depuis toutes ces ann\u00e9es, j&rsquo;ai toujours trouv\u00e9 remarquable l&rsquo;\u00e9coute de nos besoins et la r\u00e9activit\u00e9 \u00e0 proposer les meilleures solutions possibles.<\/p>\n<p>Par exemple, lors d&rsquo;un ap\u00e9ro, Damien (le grand manitou du code chez Yooda) nous demande quelles sont les t\u00e2ches r\u00e9barbatives dans notre travail qu&rsquo;un outil pourrait faciliter. Bien entendu, les inscriptions annuaires sont nomin\u00e9es en haut du podium. Damien part en vacances et \u00e0 son retour, il nous montre <a href=\"http:\/\/www.yooda.com\/outils_referencement\/submit_center_yooda\/\">Yooda Submit Center<\/a>.<\/p>\n<p>Lors du dernier SEO Campus, toujours apr\u00e8s un ap\u00e9ro, je montre SEMrush \u00e0 Damien. Quelques mois plus tard, Romain (le grand manitou du marketing chez Yooda) me partage son \u00e9cran pour me montre la Beta de l&rsquo;outil que vous allez d\u00e9couvrir maintenant.<\/p>\n<h3>Yooda WebTools<\/h3>\n<p>Au d\u00e9part \u00e9tait <a href=\"http:\/\/www.yooda.com\/produits\/soft\/\">SeeURank<\/a>, un logiciel d&rsquo;audit de site et de suivi du positionnement, qui a largement fait ses preuves au sein de la communaut\u00e9.<\/p>\n<p>Aujourd&rsquo;hui, Yooda nous ouvre les portes de son fabuleux labo de R&amp;D qui conna\u00eet la quasi-totalit\u00e9 des sites francophones et poss\u00e8de une base de mots cl\u00e9s de 15 millions.<\/p>\n<p>L&rsquo;objectif \u00e9vident \u00e9tait de proposer un outil hyper simple \u00e0 utiliser, mais qui puisse procurer des donn\u00e9es puissantes et actionnables imm\u00e9diatement. Cela donne <a href=\"http:\/\/webtools.seeurank.com\/\">Yooda WebTools<\/a>.<\/p>\n<p>Regardez le screencast suivant pour avoir un tour d&rsquo;horizon de l&rsquo;outil, mais mon petit doigt me dit que ce n&rsquo;est qu&rsquo;un d\u00e9but.<br \/>\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/a9pW1t3iElw\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<em>NB : les infos sur les diff\u00e9rentes versions (nombre de cr\u00e9dits, nombre de r\u00e9sultats, .csv) ne sont pas d\u00e9finitifs.<\/em><\/p>\n<p>Nous avons enfin acc\u00e8s \u00e0 des tools centr\u00e9s sur le Web francophone par une entreprise sp\u00e9cialis\u00e9e sur notre secteur.<\/p>\n<p>Son avance sur les concurrents va \u00eatre difficile \u00e0 rattraper car cela fait des ann\u00e9es que Yooda torture les donn\u00e9es de son index dans tous les sens, en se sp\u00e9cialisant pr\u00e9cis\u00e9ment sur le march\u00e9 qui nous concerne.<\/p>\n<p>En plus, comme \u00e9voqu\u00e9 pr\u00e9c\u00e9demment, la facult\u00e9 d&rsquo;adaptation,\u00a0qui fait partie de l&rsquo;ADN de la soci\u00e9t\u00e9, est d\u00e9sormais d\u00e9cupl\u00e9e gr\u00e2ce au mod\u00e8le WebTools.<\/p>\n<p>L&rsquo;ouverture du labo R&amp;D de Yooda est une chance inesp\u00e9r\u00e9e d&rsquo;avoir enfin une vision bien plus pr\u00e9cise de notre portion du Web, au lieu d&rsquo;essayer de tirer parti d&rsquo;outils anglo-saxons.<\/p>\n<p>Mon conseil est de les assommer de demandes pour en avoir toujours plus.<br \/>\nSi vos suggestions sont pertinentes, je vous promets qu&rsquo;elles peuvent devenir r\u00e9alit\u00e9.<\/p>\n<h3>Easter Egg<\/h3>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/a9pW1t3iElw\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le podcast r\u00e9f\u00e9rencement ouvre ses portes \u00e0 une \u00e9dition sp\u00e9ciale pour pr\u00e9senter les Yooda Webtools. L&rsquo;outil en ligne permet d&rsquo;auditer des sites concurrents et travailler ses mots cl\u00e9s. Cette nouveaut\u00e9 marque \u00e9galement l&rsquo;entr\u00e9e de Yooda dans une nouvelle approche d&rsquo;outils en ligne, permettant d&rsquo;explorer de nouveaux horizons, tout en se reposant sur la solide base [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[409,441,444,510,538],"class_list":["post-1166","post","type-post","status-publish","format-standard","hentry","category-podcast","tag-referenceur","tag-semrush","tag-seo","tag-video","tag-yooda"],"_links":{"self":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/1166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/comments?post=1166"}],"version-history":[{"count":2,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/1166\/revisions"}],"predecessor-version":[{"id":54970,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/1166\/revisions\/54970"}],"wp:attachment":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media?parent=1166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/categories?post=1166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/tags?post=1166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}