{"id":1153,"date":"2012-11-15T08:12:11","date_gmt":"2012-11-15T07:12:11","guid":{"rendered":"http:\/\/www.laurentbourrelly.com\/blog\/?p=1153"},"modified":"2012-11-15T08:12:11","modified_gmt":"2012-11-15T07:12:11","slug":"quoi-de-neuf-pour-google-en-2013","status":"publish","type":"post","link":"https:\/\/www.laurentbourrelly.com\/blog\/1153.php","title":{"rendered":"Quoi de neuf pour Google en 2013 ?"},"content":{"rendered":"

\"\"<\/a>Le week-end dernier, Dixon Jones<\/a> m\u2019a pos\u00e9 cette question sur l’enjeu principal de Google en 2013 et j\u2019avoue que sa r\u00e9ponse \u00e9tait bien plus pertinente que la mienne.
\nL’\u00e9cosyst\u00e8me Google est devenu\u00a0extr\u00eamement\u00a0performant \u00e0 cerner notre profil. La pertinence des r\u00e9sultats de recherche devraient b\u00e9n\u00e9ficier\u00a0concr\u00e8tement des donn\u00e9es qui nous concernent, permettant au moteur de mieux r\u00e9pondre \u00e0 nos requ\u00eates et m\u00eame les anticiper.<\/p>\n

Du coup, je vous pose \u00e9galement cette question pour savoir ce qui peut bien nous attendre dans un futur proche.<\/p>\n

La premi\u00e8re fois que j\u2019ai rencontr\u00e9 Dixon, c\u2019\u00e9tait lors du SEO Campus 2010. Nous avions pr\u00e9vu de faire plein de trucs ensemble, mais c\u2019est rest\u00e9 \u00e0 l\u2019\u00e9tat embryonnaire au sein de nos \u00e9changes emails.<\/p>\n

Le week-end dernier<\/a>, le backlink IRL s\u2019est renforc\u00e9 autour d\u2019une longue discussion, donc vous devriez voir du Majestic<\/a> percer dans mon sillage.<\/p>\n

Pour recadrer le personnage, ce n\u2019est pas seulement le directeur marketing de Majestic SEO, mais \u00e9galement une l\u00e9gende vivante dans la communaut\u00e9 du r\u00e9f\u00e9rencement. Depuis 10 ans, en parall\u00e8le du travail avec son agence Receptional<\/a>, il s\u2019est taill\u00e9 une sacr\u00e9e r\u00e9putation de mod\u00e9rateur sur WebmasterWorld<\/a> et de conf\u00e9rencier hors pair.<\/p>\n

\u00a0Google en 2013<\/h1>\n

Dixon me pose la question \u00ab\u00a0quel va \u00eatre la grande nouveaut\u00e9 Google en 2013?\u00a0\u00bb<\/p>\n

Ma r\u00e9ponse tournait autour de l’intensification du recentrage vers Google +, mais j’appuyais sur l’erreur strat\u00e9gique de la volont\u00e9 du moteur d’\u00eatre un r\u00e9seau social. Selon moi, Google a oubli\u00e9 un aspect fondamental de son succ\u00e8s, qui consiste \u00e0 apprendre de ses \u00e9checs. Insister sur l’aspect r\u00e9seau social est une tangente maladroite. Je me pose la question si Google peut r\u00e9ellement \u00eatre \u00ab\u00a0social\u00a0\u00bb.<\/p>\n

La r\u00e9ponse de Dixon extrapole sur la mienne, mais ouvre les yeux sur une perspective tr\u00e8s int\u00e9ressante.<\/p>\n

Google en 2013 va certainement introduire une notion qui consiste \u00e0 obtenir des r\u00e9sultats ultra pertinents, seulement si vous \u00eates logu\u00e9s \u00e0 votre compte.<\/p>\n

En fait, c’est une suite logique sur l’\u00e9volution de l’\u00e9cosyst\u00e8me googlesque. On approche de la recherche d’information sans chercher<\/a>, avec Android qui monte en puissance et Google + qui rassemble notre empreinte digitale.<\/p>\n

La personnalisation des r\u00e9sultats de recherche est un enjeu majeur. Ceux qui n’ont pas de crainte \u00e0 \u00eatre profil\u00e9, genre PersonRank<\/a>, pourront b\u00e9n\u00e9ficier d’un traitement bien plus qualifi\u00e9.<\/p>\n

Plein de petits indices laissent penser qu’un bond sera franchi incessamment sous peu dans la mani\u00e8re de traiter les r\u00e9sultats de recherche, en fonction de donn\u00e9es cern\u00e9es gr\u00e2ce \u00e0 de nos profils.<\/p>\n

Qu’en pensez-vous ? Quelles seront les nouveaut\u00e9s Google en 2013 ?<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Le week-end dernier, Dixon Jones m\u2019a pos\u00e9 cette question sur l’enjeu principal de Google en 2013 et j\u2019avoue que sa r\u00e9ponse \u00e9tait bien plus pertinente que la mienne. L’\u00e9cosyst\u00e8me Google est devenu\u00a0extr\u00eamement\u00a0performant \u00e0 cerner notre profil. La pertinence des r\u00e9sultats de recherche devraient b\u00e9n\u00e9ficier\u00a0concr\u00e8tement des donn\u00e9es qui nous concernent, permettant au moteur de mieux r\u00e9pondre […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[152,202],"class_list":["post-1153","post","type-post","status-publish","format-standard","hentry","category-moteurs-de-recherche","tag-dixon-jones","tag-google"],"_links":{"self":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/1153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/comments?post=1153"}],"version-history":[{"count":0,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/1153\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media?parent=1153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/categories?post=1153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/tags?post=1153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}