{"id":1133,"date":"2012-09-10T19:24:29","date_gmt":"2012-09-10T17:24:29","guid":{"rendered":"http:\/\/www.laurentbourrelly.com\/blog\/?p=1133"},"modified":"2012-09-10T19:24:29","modified_gmt":"2012-09-10T17:24:29","slug":"comment-fonctionne-un-moteur-de-recherche","status":"publish","type":"post","link":"https:\/\/www.laurentbourrelly.com\/blog\/1133.php","title":{"rendered":"Comment fonctionne un moteur de recherche"},"content":{"rendered":"

\"D\u00e9couvrez<\/a>Un cours \u00e0 ne pas manquer sur Leeaarn.com<\/a>\u00a0!<\/p>\n

Sylvain Peyronnet, notre Docteur es Algorithme pr\u00e9f\u00e9r\u00e9, va distiller un cycle en deux parties sur le fonctionnement des moteurs de recherche et la strat\u00e9gie SEO.<\/p>\n

Sylvain Peyronnet \u00e9tait mon premier invit\u00e9 du podcast r\u00e9f\u00e9rencement<\/a> et je compte bien le solliciter \u00e0 nouveau. Vous pouvez le lire sur SpoonyLife<\/a>\u00a0et Twitter<\/a>\u00a0, mais \u00e9galement travailler avec lui au travers de Manageref<\/a>.
\nIl faut aussi s’abonner \u00e0 sa newsletter<\/a>, dont la premi\u00e8re \u00e9dition va para\u00eetre prochainement (avec une interview de Rand Fishkin SEOMoz si je ne m’abuse).<\/p>\n

Niveau connaissance des moteurs de recherche, il fait partie du tr\u00e8s haut niveau. C\u2019est l\u00e0 qu\u2019on peut r\u00e9ellement parler de High Level SEO\u2026
\nCe cours est une occasion unique de profiter du savoir qu\u2019il d\u00e9tient.<\/p>\n

Leeaarn.com<\/h1>\n

Pour ceux qui ne connaissent pas Leeaarn, je recommande sinc\u00e8rement la plate-forme puisque j\u2019ai moi-m\u00eame propos\u00e9 un cours sur les fondamentaux du r\u00e9f\u00e9rencement<\/a>. L\u2019audience s\u2019est mang\u00e9e 3 heures intensives sur les tenants et aboutissements du SEO. C\u2019\u00e9tait peut-\u00eatre un peu lourd, donc je compte bien renouveler l\u2019exp\u00e9rience avec une formule plus interactive et digeste. L\u2019id\u00e9e d\u2019une session d\u2019audits de site en live semble plaire.<\/p>\n

Moteurs et SEO par les fr\u00e8res Peyronnet<\/h3>\n

En attendant, je ne peux que conseiller d\u2019assister au premier cours de Sylvain \u00ab\u00a0D\u00e9couvrez le fonctionnement des moteurs de recherche<\/a>\u00a0\u00bb qui sera forc\u00e9ment passionnant.
\nJe regrette franchement de ne pas pouvoir y assister car je serais en plein transit entre le sud et le nord de la France, mais je peux vous assurer que c’est tr\u00e8s enrichissant de l’\u00e9couter. C’est un des rares th\u00e9oriciens qui se passionne aussi pour le c\u00f4t\u00e9 op\u00e9rationnel. On ne peut pas en dire autant de la majorit\u00e9 des techos Google!<\/p>\n

Comprendre le fonctionnement d\u2019un moteur est indispensable pour savoir comment pratiquer le r\u00e9f\u00e9rencement. Certains pr\u00e9tendent le contraire, mais savoir comment\u00a0fonctionne le moteur permet de lui donner en retour exactement ce qu\u2019il veut.<\/p>\n

Dans la deuxi\u00e8me partie, vous aurez droit \u00e0 la pr\u00e9sence de Guillaume, le fr\u00e8re de Sylvain. Le sujet portera sur la strat\u00e9gie SEO<\/a>. Les deux frangins vont d\u00e9cortiquer toute la strat\u00e9gie \u00e0 mettre en \u0153uvre pour r\u00e9ussir son r\u00e9f\u00e9rencement, avec en plus un gros bonus puisque la formation Manageref est offerte.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Un cours \u00e0 ne pas manquer sur Leeaarn.com\u00a0! Sylvain Peyronnet, notre Docteur es Algorithme pr\u00e9f\u00e9r\u00e9, va distiller un cycle en deux parties sur le fonctionnement des moteurs de recherche et la strat\u00e9gie SEO.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[409,444,474],"class_list":["post-1133","post","type-post","status-publish","format-standard","hentry","category-moteurs-de-recherche","tag-referenceur","tag-seo","tag-sylvain-peyronnet"],"_links":{"self":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/1133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/comments?post=1133"}],"version-history":[{"count":0,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/1133\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media?parent=1133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/categories?post=1133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/tags?post=1133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}