{"id":1126,"date":"2012-08-31T16:26:39","date_gmt":"2012-08-31T14:26:39","guid":{"rendered":"http:\/\/www.laurentbourrelly.com\/blog\/?p=1126"},"modified":"2012-08-31T16:26:39","modified_gmt":"2012-08-31T14:26:39","slug":"stop-a-la-google-gestapo","status":"publish","type":"post","link":"https:\/\/www.laurentbourrelly.com\/blog\/1126.php","title":{"rendered":"Stop \u00e0 la Google Gestapo"},"content":{"rendered":"

\"Google,<\/a>Les d\u00e9lations dans le secteur du r\u00e9f\u00e9rencement ont toujours exist\u00e9, principalement via le Spam Report de Google.<\/p>\n

Certaines \u00e9volutions facilitent cette action, mais le plus inqu\u00e9tant est l\u2019augmentation en fl\u00e8che des demandes de suppression, relatives aux droits d\u2019auteurs, suite \u00e0 l\u2019annonce de d\u00e9classement possible des sites fautifs.<\/p>\n

Spam Collabos<\/h1>\n

Le spam report est notoirement connu pour \u00eatre inefficace, mais cela n\u2019emp\u00eache pas les webmasters de pratiquer massivement cette action. C\u2019est beaucoup plus sain de s\u2019astreindre \u00e0 faire monter son propre site, plut\u00f4t qu\u2019esp\u00e9rer p\u00e9naliser un concurrent.<\/p>\n

Parfois, j\u2019admets que c\u2019est rageant de voir un gros spammeur devant qui tient le choc, mais son tour viendra forc\u00e9ment. Ce n\u2019est qu\u2019une question de temps.<\/p>\n

Forcer la main de Google en soumettant des spam reports d\u00e9note un certain \u00e9tat d\u2019esprit qui sugg\u00e8re finalement des lacunes en ses propres capacit\u00e9s.<\/p>\n

Maintenant, c\u2019est vrai qu\u2019on est prot\u00e9g\u00e9 derri\u00e8re son \u00e9cran de PC, donc le spam report se comprend dans l\u2019arsenal du Negative SEO.<\/p>\n

Personnellement, j\u2019ai toujours pr\u00e9f\u00e9r\u00e9 ce sport sans avoir recours \u00e0 la Google Gestapo, mais j\u2019accepte le Web sans foi ni loi dans toute sa splendeur et son d\u00e9go\u00fbt.<\/p>\n

Mont\u00e9e en puissance de la d\u00e9lation<\/h3>\n

Depuis le lancement du navigateur Google Chrome, le spam report s\u2019est facilit\u00e9 gr\u00e2ce \u00e0 une extension<\/a>. C’est d\u00e9sormais bien facile de d\u00e9noncer les soi-disant spammeurs!<\/p>\n

Le plus inqui\u00e9tant, en termes de d\u00e9lation, transpire au travers de l\u2019explosion des demandes de suppression de la recherche Google pour les accus\u00e9s de violation des droits d\u2019auteur. La r\u00e9cente annonce<\/a> de mise \u00e0 jour de l\u2019algorithme pour d\u00e9classer les sites coupables de violation du copyright fait son effet\u00a0!<\/p>\n

\"Demande<\/a><\/p>\n

Bien entendu, les chiffres ne sont pas communiqu\u00e9s pour le spam report (pratique le Transparency Report<\/a> s\u00e9lectif), mais j\u2019ose imaginer que le ph\u00e9nom\u00e8ne est identique gr\u00e2ce \u00e0 l\u2019extension collabo de Google Chrome.<\/p>\n

Message aux collabos<\/h4>\n

Travaillez vos propres sites, plut\u00f4t que s\u2019attacher \u00e0 regarder sous le paillasson du voisin. Google n\u2019a pas besoin de vous pour mettre des b\u00e2tons dans le HTML des webmasters.<\/p>\n

Les techniques les plus \u00e9videntes pour biaiser un moteur ne sont pas les plus efficaces. Surtout, la filouterie d\u00e9cel\u00e9e n\u2019est jamais LE truc qui a permis au vilain de se positionner devant votre site.<\/p>\n

Il faut rassembler un ensemble de param\u00e8tres qui vont bien au-del\u00e0 du simple raccourci pour cr\u00e9er et cacher du contenu ou cr\u00e9er artificiellement des liens. Le param\u00e8tre isol\u00e9 ne vaut habituellement pas grand chose. L\u2019analyse de concurrence<\/a> exige une exp\u00e9rience et une finesse qui n\u2019est pas \u00e0 la port\u00e9e de tous. Franchement, il vaut mieux s\u2019appliquer \u00e0 bien r\u00e9f\u00e9rencer son propre site, au lieu de d\u00e9cortiquer les concurrents.<\/p>\n

En plus, c’est bien mieux pour le Karma.<\/p>\n

Edit<\/strong> : un tweet de d\u00e9lation cit\u00e9 dans le billet a \u00e9t\u00e9 effac\u00e9. J’ai \u00e9galement \u00e9dit\u00e9 certains commentaires, donc la discussion peut para\u00eetre incongrue \u00e0 certains moments.
\nPour ceux qui ont suivi l’histoire, cela restera sans doute comme un des TweetClash les plus m\u00e9morables de l’histoire, mais vu la tournure\u00a0surr\u00e9aliste\u00a0que prenait l’affaire, j’ai pr\u00e9f\u00e9r\u00e9 m’auto-censurer.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les d\u00e9lations dans le secteur du r\u00e9f\u00e9rencement ont toujours exist\u00e9, principalement via le Spam Report de Google. Certaines \u00e9volutions facilitent cette action, mais le plus inqu\u00e9tant est l\u2019augmentation en fl\u00e8che des demandes de suppression, relatives aux droits d\u2019auteurs, suite \u00e0 l\u2019annonce de d\u00e9classement possible des sites fautifs.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[202,302,464],"class_list":["post-1126","post","type-post","status-publish","format-standard","hentry","category-referencement","tag-google","tag-matt-cutts","tag-spam"],"_links":{"self":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/1126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/comments?post=1126"}],"version-history":[{"count":0,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/1126\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media?parent=1126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/categories?post=1126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/tags?post=1126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}