{"id":1050,"date":"2012-02-13T20:07:31","date_gmt":"2012-02-13T19:07:31","guid":{"rendered":"http:\/\/www.laurentbourrelly.com\/blog\/?p=1050"},"modified":"2020-05-26T16:48:12","modified_gmt":"2020-05-26T14:48:12","slug":"ad500-26","status":"publish","type":"post","link":"https:\/\/www.laurentbourrelly.com\/blog\/1050.php","title":{"rendered":"Podcast Vol. I Ep. 5 : Chronique R\u00e9f\u00e9rencement 13\/02\/2012"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" style=\"border-style: initial; border-color: initial; border-image: initial; margin-top: 0px; margin-bottom: 0px; margin-left: 10px; margin-right: 10px; border-width: 0px;\" alt=\"Podcast SEO N\u00b05\" src=\"https:\/\/www.laurentbourrelly.com\/blog\/wp-content\/uploads\/2012\/01\/podcast-referencement1-150x150.png\" width=\"101\" height=\"101\" \/><\/p>\n<p>Apr\u00e8s une absence impardonnable de 15 jours, le podcast r\u00e9f\u00e9rencement revient pour passer en revue quelques news SEO.<\/p>\n<p>Le cinqui\u00e8me \u00e9pisode de la Chronique SEO pr\u00e9sente au programme : le lancement de Pro du Net, les faits divers Google, le nouveau moteur Volunia, les m\u00e9faits d&rsquo;une consultante SMO et les r\u00e9flexions indispensables sur la mesure du positionnement et la promotion du contenu.<br \/>\n<!--more--><\/p>\n<h1>Programme du podcast<\/h1>\n<ul>\n<li>Herv\u00e9 d&rsquo;<a href=\"http:\/\/www.infiniclick.fr\/\">InfiniClick<\/a> vient de lancer <a href=\"http:\/\/pros-du-net.com\/\">Pros du Net<\/a> qui fait le lien entre les prestataires du Web et les appels d&rsquo;offre. Les 100 premiers inscrits \u00e0 utiliser le code PODLB01\u00a0ont droit \u00e0 une <strong>INSCRIPTION GRATUITE A VIE<\/strong> ! Hormis la fonctionnalit\u00e9 int\u00e9ressante d&rsquo;appels d&rsquo;offres, Pros du Net inclut la possibilit\u00e9 de g\u00e9rer jusqu&rsquo;\u00e0 30 fiches par compte.<\/li>\n<li>Le filou de la semaine utilise un <a href=\"http:\/\/www.searchenginepeople.com\/blog\/deceptive-google-plus-one-ok.html\">pop-up \u00ab\u00a0anti spam\u00a0\u00bb pour gonfler ses clics +1<\/a>.<\/li>\n<li>Les 17 <a href=\"http:\/\/insidesearch.blogspot.com\/2012\/02\/17-search-quality-highlights-january.html\">mises \u00e0 jour de janvier<\/a> par Google.<\/li>\n<li>L&rsquo;appel \u00e0 un service externe pour inclure les <a href=\"http:\/\/www.davidnaylor.co.uk\/google-begins-crackdown-on-misuse-of-rich-snippets.html\">notes d&rsquo;utilisateurs au sein des micro-formats<\/a>. Rappel : conf\u00e9rence SMX avec Olivier Tassel sur les <a href=\"http:\/\/www.slideshare.net\/ThickParasite\/recherche-universelle-micro-formats-et-recherche-smantique-smx-paris-2011\">micro-formats<\/a>.<\/li>\n<li>Le droit \u00e0 l&rsquo;erreur est obligatoire chez le SEO; m\u00eame lorsque c&rsquo;est publi\u00e9 sur <a href=\"http:\/\/www.stateofsearch.com\/1s-will-get-a-page-indexed-even-when-blocked-by-robots-txt-confirmed\/\">State Of Search<\/a> \u00e0 propos de l&rsquo;indexation gr\u00e2ce \u00e0 Google Plus, malgr\u00e9 blocage via Robots.txt.<\/li>\n<li>Un Googler <a href=\"http:\/\/news.ycombinator.com\/item?id=3535153\">annonce<\/a> que le r\u00e9f\u00e9rencement n&rsquo;est pas bon pour les utilisateurs et que les sites qui payent des publicit\u00e9s devraient mieux se positionner.<\/li>\n<li>L&rsquo;annonce des mises \u00e0 jour de janvier n&rsquo;a pas notifi\u00e9 certains webmasters que <a href=\"http:\/\/www.webmasterworld.com\/google\/4413161.htm\">Google allait d\u00e9zinguer leurs sites<\/a>\u00a0d\u00e9but f\u00e9vrier.<\/li>\n<li><a href=\"http:\/\/www.volunia.com\/\">Volunia<\/a>, le pr\u00e9tendu Google Killer, est lanc\u00e9 dans la phase Beta.<\/li>\n<li>Une consultante SMO pr\u00e9sente sa <a href=\"http:\/\/socialmediatoday.com\/pammoore\/444172\/social-media-consultant-gone-bad-real-bad\">strat\u00e9gie fumeuse<\/a> pour monter en puissance dans les r\u00e9seaux sociaux et Twitter en particulier. <a href=\"http:\/\/www.seoclerks.com\/\">SEO Clerks<\/a> permet justement d&rsquo;acheter des votes sociaux et autres attributs Web pour vraiment pas cher.<\/li>\n<li>Pourquoi du contenu de <a href=\"http:\/\/www.searchenginejournal.com\/why-great-content-doesnt-guarantee-you-links\/38441\/\">qualit\u00e9 ne garantit pas des backlinks<\/a> ?<\/li>\n<li>La <a href=\"http:\/\/www.brickmarketing.com\/blog\/ranking-seo-metric.htm\">mesure du positionnement n&rsquo;est plus ad\u00e9quate<\/a> \u00e0 cause de la personnalisation des r\u00e9sultats.<\/li>\n<\/ul>\n<h3>La vid\u00e9o<\/h3>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/RxS6w1y6Aj0\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s une absence impardonnable de 15 jours, le podcast r\u00e9f\u00e9rencement revient pour passer en revue quelques news SEO. Le cinqui\u00e8me \u00e9pisode de la Chronique SEO pr\u00e9sente au programme : le lancement de Pro du Net, les faits divers Google, le nouveau moteur Volunia, les m\u00e9faits d&rsquo;une consultante SMO et les r\u00e9flexions indispensables sur la mesure [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[202,460,498,510,516],"class_list":["post-1050","post","type-post","status-publish","format-standard","hentry","category-podcast","tag-google","tag-smo","tag-twitter","tag-video","tag-volunia"],"_links":{"self":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/1050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/comments?post=1050"}],"version-history":[{"count":1,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/1050\/revisions"}],"predecessor-version":[{"id":54964,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/1050\/revisions\/54964"}],"wp:attachment":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media?parent=1050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/categories?post=1050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/tags?post=1050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}