{"id":1014,"date":"2011-12-08T18:30:00","date_gmt":"2011-12-08T17:30:00","guid":{"rendered":"http:\/\/www.laurentbourrelly.com\/blog\/?p=1014"},"modified":"2011-12-08T18:30:00","modified_gmt":"2011-12-08T17:30:00","slug":"ad500-16","status":"publish","type":"post","link":"https:\/\/www.laurentbourrelly.com\/blog\/1014.php","title":{"rendered":"L\u2019invasion des fermes de contenu !"},"content":{"rendered":"

\"Le<\/a>Nous sommes dans l\u2019\u00e8re Post-Panda de Google<\/a> o\u00f9 la terreur est instaur\u00e9e par rapport au contenu dupliqu\u00e9, \u00e0 l\u2019agr\u00e9gation et surtout au soi-disant contenu de mauvaise qualit\u00e9.<\/p>\n

Les morts sur le champ de bataille Panda et ceux qui pensent se pr\u00e9munir foncent sur la publication de texte en remplacement des fragments ou m\u00eame microbes de contenu pertinent qui sont d\u00e9j\u00e0 en ligne.<\/p>\n

\u00c0 l\u2019annonce des r\u00e9ductions d\u2019effectifs pour les sites de contenu \u00e0 la demande (ex: Demand Media), comparateurs et autres mod\u00e8les pris en flagrant d\u00e9lit par le filtre Panda, une pens\u00e9e est all\u00e9e vers les besogneux de la page Web \u00e0 5$ plus 25% des clics publicitaires.<\/p>\n

J\u2019avais tort de les plaindre car ils ont retrouv\u00e9 du boulot illico gr\u00e2ce aux plates-formes d’achat de contenu. Enfin bon, leurs salaires n’ont pas augment\u00e9, mais la course au contenu ne fait que commencer.<\/p>\n

En fait, la \u00ab\u00a0mauvais qualit\u00e9\u00a0\u00bb vis\u00e9e par les Ayatollah du sacro-saint contenu (ex: journalistes, blogeurs et WC3 afficionados) n\u2019est pas \u00e9limin\u00e9e, mais elle envahit le Web par tous les trous.<\/p>\n

Les responsables de sites Web, effray\u00e9s par l\u2019imp\u00e9ratif \u00e9ditorial impos\u00e9 par Google, remplissent des wagons de texte qui passera le fatidique test de contenu dupliqu\u00e9. Aucune esp\u00e8ce d’importance que ce contenu achet\u00e9 \u00e0 bas prix soit une paraphrase rapide de Wikipedia ou n’importe quelle source p\u00each\u00e9e sur Internet.<\/p>\n

Le premier\u00a0r\u00e9flexe\u00a0que j\u2019observe en ce moment pour se prot\u00e9ger de la sentence d\u2019une p\u00e9nalit\u00e9 Google consiste simplement \u00e0 adopter le mod\u00e8le ferme de contenu pour un besoin sp\u00e9cifique. Au lieu d\u2019\u00eatre concentr\u00e9 sur un type de site bien particulier, ces contenus au m\u00e9rite questionnable se retrouve d\u00e9sormais \u00e9parpill\u00e9 partout et n\u2019importe o\u00f9.
\nLes responsables de sites e-commerce transforment les catalogues en d\u00e9jection de Wikipedia et le sentiment g\u00e9n\u00e9ral sugg\u00e8re \u00ab\u00a0ouf! on n’a plus de contenu dupliqu\u00e9, donc tout est ok.<\/em>\u00a0\u00bb
\nEn passant, le contenu dupliqu\u00e9 n\u2019est pas une p\u00e9nalit\u00e9\u00a0!<\/p>\n

Finalement, je ne pense pas que Panda ait chang\u00e9 les mentalit\u00e9s. La probl\u00e9matique \u00ab\u00a0qualit\u00e9\u00a0\u00bb (j’insite sur les guillemets) reste un obstacle de plus \u00e0 surmonter avec le meilleur ROI ou tout du moins avec le moins de surco\u00fbt et tracas.<\/p>\n

D\u00e9sormais, les fermes de contenu sont partout!<\/p>\n","protected":false},"excerpt":{"rendered":"

Nous sommes dans l\u2019\u00e8re Post-Panda de Google o\u00f9 la terreur est instaur\u00e9e par rapport au contenu dupliqu\u00e9, \u00e0 l\u2019agr\u00e9gation et surtout au soi-disant contenu de mauvaise qualit\u00e9. Les morts sur le champ de bataille Panda et ceux qui pensent se pr\u00e9munir foncent sur la publication de texte en remplacement des fragments ou m\u00eame microbes de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[148,211],"class_list":["post-1014","post","type-post","status-publish","format-standard","hentry","category-referencement","tag-demand-media","tag-google-panda"],"_links":{"self":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/1014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/comments?post=1014"}],"version-history":[{"count":0,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/posts\/1014\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/media?parent=1014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/categories?post=1014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.laurentbourrelly.com\/blog\/wp-json\/wp\/v2\/tags?post=1014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}